Russell Brunson Recommended Books – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsRussell Brunson Recommended Books

Writing a review about a book that has actually not been launched is a little challenging – however what is essential to comprehend is the background of Traffic Secrets.

Russell Brunson Recommended Books Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it includes a substantial amount of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is an actually revitalizing view.

However more notably he is now talking about the subject which should be at the heart of all business. How do you get traffic, potential customers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons a business may not survive – however by far one of the biggest is a lack of traffic! With no paying clients, or traffic, you merely don’t have a business.

And yet it is one of the areas that is both over-looked, and tough to specify. I believe it is since it is a difficult topic, a lot of company owner simply disregard it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every niche you can possibly imagine. For a lot of online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an endless supply of traffic? The majority of remain stuck and struggling?. Russell Brunson Recommended Books

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a business success, and why everyone in service need to be buying education around this topic.

Right now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be simple right? That is not the case otherwise everyone would have split it.

Let’s say that you have actually found a traffic source and your organisation is doing fantastic. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your company and totally free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Recommended Books

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around given that there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are unbelievable worth each on their own. If you have not read them, then I strongly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. And this seems his approach to whatever. How can you take a complicated task or idea and make it basic. How do you break it down to basic parts that can be carried out on and after that duplicated to scale.

It is typically said that there is absolutely nothing new – which the more things change, the more they remain the very same. This is the case with many of Russell’s products.

You see much of what Russell offers are really ideas and concepts that somebody else produced. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the idea came from.

Russell has actually remained a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will choose up key concepts.

Russell is also a remarkable story teller. He has an incredible ability to take ideas that may be difficult to comprehend, and retell them in a basic, simple to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does really provide the credit and point out. His way of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it difficult and suffered many lots of set-backs and failures. So when he takes an idea and retells it – he does it from a place of understanding how it operates in the real life. The guidance and experience he wraps around the concept is valuable.

What does this suggest?

I believe it means that practically anything Russell has a hand in producing is of the greatest worth. He takes the very best of the best and replays it to us in such a way that we can implement and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Russell Brunson Recommended Books

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online service back when the majority of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, at least in the reasonably little tight online marketing circle – as it was at that time. And he ended up being somebody Russell looked up to, and followed closely.

The real fascinating part of the story is that several years later Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He found a method to use it to create a lot more worth in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was released at a time when lots of so called expert’s were trying to keep whatever about online success a trick. But in common Russell Brunson design, he released all the secrets available for anybody who took the time to check out and comprehend the book.

It includes a step-by-step actionable plan for any who is new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to develop increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream clients; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-changing” by many individuals, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you prepare to build an online company. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in the proper way to bring in people.
  • Creating belief; How to develop a belief in people that they can attain the outcome you are offering. The majority of individuals are just stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is getting is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually learnt to market and sell over lots of years online. It is the exact same process and tools he uses daily in his service to make it the huge success that it is.  Russell Brunson Recommended Books

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and subjects will be taken from this original course – so it’s a great location to start.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather detailed modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic ideas that will be constructed on. These consist of domain, branding and target markets. , if your are a newbie to online marketing this first module is so essential to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will respond to. You also discover the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very essential subject, and one near to my heart as I enjoy using SEO as a crucial traffic source in my service. Do this part right and you have limitless totally free traffic for several years. You will learn the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the procedure is straightforward. Start an affiliate program, recruit affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible strategies that you can use to generate traffic via e-commerce. You will discover how you can utilize Amazon’s product advertising API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, boost traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you require to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app individuals were using, that might drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet made a purchase. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Often there are untapped markets simply due to the fact t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has ended up being the major source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out methods like leveraging Facebook shares and likes, and incorporating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite technique! John covers the key ideas such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other people’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the truth that it is actually owned by Google indicates it is a platform that all company ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be extremely simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you remain focused and organised is truly essential.

Phew that is a lot! It truly is amazing value when you simplify throughout all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have actually just been around for a few months!  Russell Brunson Recommended Books

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

However as typical it looks like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the finest training programs for anybody trying to wrap their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA difficulty. This actually is incredible worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be refreshed. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Recommended Books

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Recommended Books - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is among the fastest methods to find out about the many various traffic sources offered on the web. It is of massive value for any entrepreneur or entrepreneur wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just assume that the new Traffic Secrets book will be incredible.