Russell Brunson Sales Page – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsRussell Brunson Sales Page

Composing a review about a book that has not been released is a little difficult – however what is important to understand is the background of Traffic Secrets.

Russell Brunson Sales Page Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it includes a big amount of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a really revitalizing view.

More notably he is now talking about the topic which must be at the heart of all company. How do you get traffic, potential consumers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons a service might not endure – however without a doubt one of the greatest is an absence of traffic! With no paying customers, or traffic, you merely do not have a company.

And yet it is one of the locations that is both over-looked, and challenging to define. I believe it is because it is a hard subject, a lot of organisation owners merely overlook it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche imaginable. For many online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so easy and appear to have an unlimited supply of traffic? However many stay stuck and struggling?. Russell Brunson Sales Page

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a service success, and why everyone in business should be buying education around this topic.

Today there are a substantial variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everyone would have broken it.

Let’s state that you have actually discovered a traffic source and your organisation is doing terrific. What would take place if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See when you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Sales Page

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around given that there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are amazing worth each on their own. If you have not read them, then I strongly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. And this appears to be his technique to everything. How can you take an intricate job or idea and make it simple. How do you simplify to basic components that can be carried out on and after that repeated to scale.

It is frequently stated that there is nothing new – which the more things change, the more they remain the same. This holds true with numerous of Russell’s products.

You see much of what Russell offers are actually concepts and concepts that someone else created. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get key ideas.

Russell is also an incredible story teller. He has an incredible capability to take ideas that might be difficult to comprehend, and retell them in a simple, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does really offer the credit and discuss. But his method of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

However it is more than that. Russell is deep in the trenches as a web marketer. He has done it difficult and suffered many lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world. The suggestions and experience he twists around the principle is invaluable.

What does this indicate?

I think it suggests that almost anything Russell contributes to producing is of the greatest value. He takes the very best of the very best and replays it to us in a way that we can carry out and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Russell Brunson Sales Page

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was building an online organisation back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed closely.

The genuine fascinating part of the story is that numerous years later Russell still saw the huge value in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He found a way to use it to develop even more worth in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was released at a time when many so called guru’s were attempting to keep whatever about online success a trick. In typical Russell Brunson style, he released all the secrets offered for anybody who took the time to read and comprehend the book.

It contains a detailed actionable plan for any who is brand-new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream clients; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-altering” by so lots of people, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you prepare to construct an online organisation. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in properly to draw in people.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are selling. Many people are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has found out to market and sell over several years online. It is the same process and tools he uses everyday in his business to make it the big success that it is.  Russell Brunson Sales Page

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and subjects will be taken from this initial course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather extensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be constructed on. These consist of domain, branding and target markets. , if your are a rookie to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise discover the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really crucial subject, and one close to my heart as I like utilizing SEO as a crucial traffic source in my business. Do this part right and you have unlimited totally free traffic for many years. You will find out the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the procedure is simple.. Start an affiliate program, recruit affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible techniques that you can utilize to create traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a service including, lower your cost per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 lots specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your website. This module shows you what you require to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app people were using, that might drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually concerned your site, but not yet bought. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Typically there are untapped markets just due to the reality t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has become the major source of traffic and leads for a lot of online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the essential ideas such as on and off-page SEO. While a few of the tools gone over are a little outdated, the methods have actually actually remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply value to your audience. You are also shown how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the fact that it is really owned by Google indicates it is a platform that all organisation must be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be very simple to end up being overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and organised is really important.

Phew that is a lot! When you break it down throughout all the module, it actually is incredible value. Anybody of these modules would blow away the training programs popping up by “experts” who have actually just been around for a few months!  Russell Brunson Sales Page

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

However as typical it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA challenge. This really is remarkable worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Sales Page

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Sales Page - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is one of the fastest methods to discover the lots of various traffic sources offered on the internet. It is of massive worth for any organisation owner or business owner aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just presume that the new Traffic Secrets book will be amazing.