Russell Brunson Secrets – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsRussell Brunson Secrets

Composing a review about a book that has actually not been launched is a little difficult – but what is necessary to understand is the background of Traffic Secrets.

Russell Brunson Secrets Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet expert to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it adds a huge amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a really revitalizing view.

More importantly he is now talking about the subject which must be at the heart of all company. How do you get traffic, prospective customers, to your organisation?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many factors why a company might not make it through – however without a doubt one of the greatest is an absence of traffic! Without any paying clients, or traffic, you merely do not have a service.

And yet it is one of the locations that is both over-looked, and hard to specify. I believe it is due to the fact that it is a difficult topic, so numerous entrepreneur just disregard it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche you can possibly imagine. For most online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so easy and appear to have an unlimited supply of traffic? Most stay stuck and having a hard time?. Russell Brunson Secrets

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a company success, and why everybody in organisation must be buying education around this subject.

Right now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be simple right? However that is not the case otherwise everybody would have split it.

Likewise, let’s say that you have actually discovered a traffic source and your service is doing excellent. What would happen if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Secrets

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable worth each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. How can you take a complex job or idea and make it simple.

It is typically stated that there is absolutely nothing new – which the more things alter, the more they stay the exact same. This is the case with a lot of Russell’s items.

You see much of what Russell sells are really concepts and principles that somebody else produced. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS gives credit to where the idea came from.

Russell has remained a trainee – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will get essential ideas.

Russell is also an amazing story teller. He has an extraordinary ability to take concepts that may be difficult to grasp, and retell them in a simple, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does in fact discuss and give the credit. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it difficult and suffered lots of lots of set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it works in the real life. The guidance and experience he twists around the concept is priceless.

What does this suggest?

I believe it indicates that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the very best and replays it to us in a method that we can comprehend and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Russell Brunson Secrets

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was constructing an online company back when the majority of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being popular, a minimum of in the reasonably small tight internet marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed carefully.

The real fascinating part of the story is that lots of years later on Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other items. He found a method to utilize it to develop even more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When lots of so called master’s were attempting to keep whatever about online success a secret, the book was launched at a time. However in typical Russell Brunson design, he released all the secrets readily available for anyone who made the effort to check out and understand the book.

It consists of a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn possible clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-changing” by many people, consisting of the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – especially if you plan to construct an online business. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the principle f an attractive character, how do you start to get your message out in properly to bring in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the outcome you are offering. The majority of individuals are just stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much higher than the amount they spend for it.

In lots of methods this book is a script for how Russell has found out to market and sell over several years online. It is the very same process and tools he uses everyday in his organisation to make it the substantial success that it is.  Russell Brunson Secrets

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and topics will be drawn from this original course – so it’s a great location to start.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental concepts that will be developed on. These include domain names, branding and target markets. , if your are a novice to online marketing this very first module is so important to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also learn more about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely important topic, and one close to my heart as I enjoy using SEO as a key traffic source in my company. Do this part right and you have endless totally free traffic for many years. You will learn the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. , if done right the process is simple.. Start an affiliate program, recruit affiliates to promote for your organisation and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable methods that you can use to produce traffic by means of e-commerce. You will find out how you can utilize Amazon’s product advertising API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service consisting of, lower your expense per visitor, boost traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you require to get going, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, however not yet bought. This is a must if you are utilizing paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Often there are untapped markets simply due to the truth t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually ended up being the major source of traffic and leads for most online entrepreneur. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the key concepts such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the techniques have actually remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide value to your audience. You are likewise shown how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the truth that it is really owned by Google means it is a platform that all company ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to assist you stay focused and organised is truly important.

Phew that is a lot! When you break it down across all the module, it actually is amazing value. Anyone of these modules would blow away the training programs popping up by “masters” who have just been around for a few months!  Russell Brunson Secrets

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

But as typical it appears like Russel and the group will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA difficulty. This really is remarkable worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be revitalized. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how important this subject is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Secrets

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Secrets - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not best it is one of the fastest methods to find out about the lots of different traffic sources readily available on the web. It is of enormous value for any entrepreneur or entrepreneur looking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just presume that the brand-new Traffic Secrets book will be amazing.