Russell Brunson Seminars – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Seminars

Writing a review about a book that has actually not been launched is a little tricky – but what is crucial to comprehend is the background of Traffic Secrets.

Russell Brunson Seminars Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a substantial quantity of value to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

More significantly he is now talking about the subject which ought to be at the heart of all company. How do you get traffic, prospective customers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons a business may not make it through – however without a doubt one of the greatest is an absence of traffic! With no paying clients, or traffic, you just do not have a business.

And yet it is among the locations that is both over-looked, and challenging to specify. I believe it is since it is a challenging subject, so many company owner just neglect it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and items online – in every niche possible. Yet for the majority of online organisations they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so basic and appear to have a limitless supply of traffic? A lot of stay stuck and struggling?. Russell Brunson Seminars

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a business success, and why everyone in organisation must be buying education around this topic.

Today there are a big variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be simple right? That is not the case otherwise everybody would have cracked it.

Likewise, let’s say that you have actually discovered a traffic source and your service is doing terrific. What would happen if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Seminars

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are amazing worth each on their own. I highly recommend you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. How can you take an intricate job or idea and make it basic.

It is typically said that there is nothing brand-new – and that the more things change, the more they remain the same. This is the case with many of Russell’s products.

You see much of what Russell offers are really concepts and ideas that somebody else created. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS provides credit to where the idea came from.

Russell has actually stayed a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also an incredible story teller. He has an extraordinary ability to take concepts that might be tricky to grasp, and retell them in a simple, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does actually offer the credit and point out. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

So what does this imply?

I believe it means that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the very best and replays it to us in a manner that we can comprehend and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  Russell Brunson Seminars

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online company back when many of us barely knew what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the fairly small tight online marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed closely.

The genuine remarkable part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a way to utilize it to develop a lot more value in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when numerous so called expert’s were attempting to keep everything about online success a secret. In normal Russell Brunson style, he released all the secrets available for anybody who took the time to comprehend the book and read.

It includes a detailed actionable plan for any who is brand-new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your product sell price.
  • How to find your dream consumers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has been called “life-altering” by numerous people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to build an online business. It shares the secrets around developing a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are selling. The majority of people are simply stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much greater than the quantity they spend for it.

In lots of ways this book is a script for how Russell has actually learnt to market and sell over several years online. It is the exact same procedure and tools he utilizes everyday in his company to make it the huge success that it is.  Russell Brunson Seminars

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be drawn from this original course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite comprehensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be developed on. These consist of domain names, branding and target markets. If your are a newbie to internet marketing this very first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s something to get traffic to your business, but if your copy is bad, they will recover out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one close to my heart as I enjoy using SEO as an essential traffic source in my company. Do this part right and you have endless free traffic for years. You will find out the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary methods that you can use to generate traffic via e-commerce. You will learn how you can use Amazon’s item advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a service consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you require to get begun, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app individuals were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your site, however not yet purchased. This is a must if you are using paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Typically there are untapped markets just due to the reality t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually ended up being the significant source of traffic and leads for many online organisation owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn techniques like leveraging Facebook likes and shares, and incorporating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the crucial concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually actually remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and supply worth to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the truth that it is really owned by Google suggests it is a platform that all company need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and arranged is actually important.

Phew that is a lot! It truly is fantastic worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have actually only been around for a couple of months!  Russell Brunson Seminars

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

But as typical it appears like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package deal or an upsell from one of the other ClickFunnel’s products.

Probably the most convenient and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the best training programs for anyone trying to cover their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA difficulty. This really is amazing worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Seminars

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Seminars - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not ideal it is one of the fastest ways to discover the numerous different traffic sources readily available on the internet. It is of enormous worth for any business owner or business owner looking to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can only assume that the brand-new Traffic Secrets book will be fantastic.