Russell Brunson Storytelling – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Storytelling

Composing a review about a book that has not been released is a little tricky – but what is crucial to comprehend is the background of Traffic Secrets.

Russell Brunson Storytelling Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a big quantity of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a really rejuvenating view.

More notably he is now talking about the subject which needs to be at the heart of all company. How do you get traffic, potential customers, to your business?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons why a business may not survive – but by far among the biggest is a lack of traffic! With no paying clients, or traffic, you simply do not have a company.

And yet it is among the areas that is both over-looked, and difficult to define. I believe it is because it is a challenging topic, a lot of company owner merely overlook it. They take the “develop it and they will come” technique – which clearly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people buying product or services online – in every niche imaginable. Yet for a lot of online companies they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have an unlimited supply of traffic? A lot of stay stuck and having a hard time?. Russell Brunson Storytelling

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to a business success, and why everyone in service ought to be investing in education around this subject.

Today there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everyone would have cracked it.

Let’s state that you have discovered a traffic source and your company is doing fantastic. What would take place if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Storytelling

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around because there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are extraordinary worth each by themselves. If you have not read them, then I strongly suggest you add it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. How can you take a complex job or concept and make it basic.

It is often stated that there is absolutely nothing brand-new – and that the more things change, the more they remain the exact same. This is the case with a lot of Russell’s items.

You see much of what Russell sells are really ideas and principles that someone else produced. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the idea originated from.

Russell has stayed a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will get essential concepts.

Russell is also an incredible story teller. He has an incredible capability to take concepts that may be difficult to understand, and retell them in an easy, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does in fact offer the credit and point out. However his method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely connected with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this mean?

I believe it suggests that practically anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in a method that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Russell Brunson Storytelling

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was developing an online service back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, a minimum of in the reasonably small tight web marketing circle – as it was at that time. And he ended up being somebody Russell appreciated, and followed closely.

The real remarkable part of the story is that numerous years later Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to utilize it to develop much more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When lots of so called guru’s were attempting to keep everything about online success a trick, the book was released at a time. But in typical Russell Brunson style, he published all the secrets readily available for anyone who took the time to comprehend the book and check out.

It consists of a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the principles covered include;

  • The Value Ladder; how to build increasing value in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-altering” by so lots of people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you plan to construct an online company. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in the right method to bring in individuals.
  • Creating belief; How to create a belief in individuals that they can attain the result you are offering. The majority of people are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is receiving is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually discovered to market and offer over lots of years online. It is the very same process and tools he uses everyday in his business to make it the substantial success that it is.  Russell Brunson Storytelling

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and topics will be taken from this initial course – so it’s a good location to start.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather extensive modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic principles that will be built on. These consist of domain, branding and target audience. , if your are a novice to online marketing this first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn more about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I like using SEO as an essential traffic source in my business. Do this part right and you have unlimited complimentary traffic for years. You will find out the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to discover how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the process is simple. Start an affiliate program, hire affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing methods that you can use to generate traffic via e-commerce. You will discover how you can utilize Amazon’s item advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a business including, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your site. This module reveals you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app people were utilizing, that might drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have come to your website, however not yet made a purchase. If you are utilizing paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Frequently there are untapped markets merely due to the truth t that they don’t speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually become the major source of traffic and leads for a lot of online organisation owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and incorporating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the crucial principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the strategies have actually stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are also revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the reality that it is actually owned by Google means it is a platform that all company ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super simple to become overwhelmed and distracted. {So a well laid-out a master plan to help you remain focused and organised is actually essential.

Phew that is a lot! When you break it down across all the module, it actually is remarkable worth. Anybody of these modules would blow away the training programs turning up by “experts” who have only been around for a couple of months!  Russell Brunson Storytelling

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

However as normal it appears like Russel and the group will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to cover their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA obstacle. This actually is remarkable worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be revitalized. However it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Storytelling

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Storytelling - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest ways to learn more about the lots of different traffic sources offered on the internet. It is of huge worth for any entrepreneur or business owner wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the new Traffic Secrets book will be amazing.