Russell Brunson Summary – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsRussell Brunson Summary

Writing a review about a book that has actually not been released is a little challenging – however what is necessary to understand is the background of Traffic Secrets.

Russell Brunson Summary Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web expert to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a substantial amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

More significantly he is now talking about the subject which needs to be at the heart of all service. How do you get traffic, possible consumers, to your organisation?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons a company may not make it through – however without a doubt one of the greatest is an absence of traffic! Without any paying consumers, or traffic, you merely do not have a service.

And yet it is among the areas that is both over-looked, and tough to specify. I believe it is because it is a hard subject, so many company owner just overlook it. They take the “build it and they will come” method – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every niche you can possibly imagine. For the majority of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have a limitless supply of traffic? Many stay stuck and struggling?. Russell Brunson Summary

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to a business success, and why everyone in business must be purchasing education around this topic.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be easy right? But that is not the case otherwise everybody would have broken it.

Let’s say that you have discovered a traffic source and your business is doing fantastic. What would occur if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Summary

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around because there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are extraordinary worth each on their own. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels simple. And this seems his approach to everything. How can you take an intricate task or idea and make it simple. How do you break it down to basic elements that can be carried out on and then repeated to scale.

It is typically stated that there is absolutely nothing new – which the more things change, the more they remain the very same. This is the case with a number of Russell’s items.

You see much of what Russell sells are in fact concepts and principles that another person created. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS provides credit to where the idea came from.

Russell has actually remained a trainee – which is absolutely the finest method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will select up crucial concepts.

Russell is likewise an incredible story teller. He has an incredible capability to take ideas that may be tricky to grasp, and retell them in a basic, simple to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does really give the credit and discuss. But his way of retelling what the SOS sequence is, and how you can use it, now has his name mostly connected with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has actually done it tough and suffered numerous numerous set-backs and failures. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world. The recommendations and experience he twists around the concept is priceless.

So what does this suggest?

I believe it indicates that practically anything Russell contributes to producing is of the highest value. He takes the finest of the very best and replays it to us in a manner that we can understand and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Russell Brunson Summary

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was building an online service back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, at least in the reasonably little tight web marketing circle – as it was at that time. And he became somebody Russell admired, and followed carefully.

The genuine remarkable part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it became an upsell to his other items. He discovered a way to use it to develop much more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was released at a time when numerous so called expert’s were attempting to keep whatever about online success a secret. However in normal Russell Brunson style, he published all the secrets offered for anybody who put in the time to comprehend the book and check out.

It contains a step-by-step actionable blueprint for any who is new to internet marketing.

Some of the principles covered include;

  • The Value Ladder; how to build increasing value in your sales process to enhance your item sell price.
  • How to discover your dream consumers; how to turn prospective clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-changing” by numerous individuals, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – specifically if you plan to build an online service. It shares the secrets around producing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to develop a belief in individuals that they can accomplish the outcome you are selling. Most people are just stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is getting is much higher than the amount they spend for it.

In lots of ways this book is a script for how Russell has found out to market and offer over several years online. It is the same process and tools he utilizes daily in his business to make it the big success that it is.  Russell Brunson Summary

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be taken from this original course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 quite extensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental principles that will be built on. These include domain names, branding and target audience. If your are a rookie to internet marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover the finest traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely important subject, and one near to my heart as I enjoy using SEO as a crucial traffic source in my business. Do this part right and you have unlimited complimentary traffic for years. You will find out the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the process is simple. Start an affiliate program, hire affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable methods that you can use to generate traffic by means of e-commerce. You will discover how you can use Amazon’s item advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 lots private lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you need to start, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were using, that could drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets throughout platforms. The essential concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have come to your site, however not yet purchased. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Often there are untapped markets simply due to the fact t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually ended up being the major source of traffic and leads for the majority of online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred strategy! John covers the essential principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the strategies have actually actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and provide worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the fact that it is in fact owned by Google suggests it is a platform that all business must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly easy to end up being overloaded and distracted. {So a well laid-out a master strategy to assist you stay focused and organised is really essential.

Phew that is a lot! When you break it down across all the module, it actually is incredible value. Anybody of these modules would blow away the training programs turning up by “gurus” who have only been around for a couple of months!  Russell Brunson Summary

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package offer or an upsell from among the other ClickFunnel’s products.

Most likely the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around online marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This actually is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be refreshed. However it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Summary

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Summary - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest methods to find out about the many different traffic sources offered on the web. It is of enormous worth for any company owner or entrepreneur wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be amazing.