Russell Brunson Tony Robbins – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsRussell Brunson Tony Robbins

Composing a review about a book that has not been launched is a little tricky – however what is essential to understand is the background of Traffic Secrets.

Russell Brunson Tony Robbins Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet master to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it adds a big quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a really refreshing view.

More notably he is now talking about the topic which needs to be at the heart of all organisation. How do you get traffic, possible customers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many factors why a service might not make it through – however by far one of the biggest is a lack of traffic! With no paying consumers, or traffic, you merely do not have a business.

And yet it is among the areas that is both over-looked, and challenging to define. I think it is since it is a hard subject, so numerous entrepreneur just disregard it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing products and services online – in every niche possible. For most online organisations they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have an unlimited supply of traffic? Most remain stuck and struggling?. Russell Brunson Tony Robbins

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a company success, and why everybody in company need to be buying education around this topic.

Today there are a huge variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have cracked it.

Let’s say that you have discovered a traffic source and your organisation is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your company and free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Tony Robbins

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around since there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are extraordinary value each on their own. I strongly suggest you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. And this seems his approach to whatever. How can you take a complicated task or idea and make it simple. How do you break it down to easy components that can be performed on and then duplicated to scale.

It is often stated that there is nothing new – which the more things change, the more they remain the very same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are really concepts and ideas that somebody else created. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS provides credit to where the idea originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also an incredible story teller. He has an unbelievable ability to take concepts that might be difficult to grasp, and retell them in an easy, simple to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does really offer the credit and point out. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it hard and suffered numerous numerous set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world. The guidance and experience he twists around the idea is priceless.

So what does this indicate?

I believe it suggests that almost anything Russell has a hand in producing is of the greatest value. He takes the very best of the best and replays it to us in a method that we can comprehend and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Russell Brunson Tony Robbins

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was building an online business back when most of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being popular, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he became someone Russell admired, and followed closely.

The real remarkable part of the story is that several years later on Russell still saw the huge worth in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to use it to create even more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called guru’s were attempting to keep whatever about online success a trick. In typical Russell Brunson style, he published all the secrets offered for anybody who took the time to understand the book and check out.

It contains a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn potential customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has been called “life-altering” by a lot of individuals, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – especially if you plan to construct an online company. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to produce a belief in people that they can achieve the outcome you are offering. The majority of individuals are just stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much higher than the quantity they pay for it.

In lots of ways this book is a script for how Russell has actually learnt to market and sell over numerous years online. It is the very same procedure and tools he utilizes everyday in his company to make it the big success that it is.  Russell Brunson Tony Robbins

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be drawn from this original course – so it’s a good place to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather comprehensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental principles that will be developed on. These consist of domain, branding and target audience. If your are a rookie to internet marketing this very first module is so important to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near my heart as I love using SEO as an essential traffic source in my organisation. Do this part right and you have unlimited totally free traffic for several years. You will find out the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing methods and techniques that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible tactics that you can use to generate traffic via e-commerce. You will discover how you can utilize Amazon’s product advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also shows you how to get your Ads running across major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you require to get begun, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app individuals were utilizing, that might drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, but not yet bought. If you are utilizing paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Often there are untapped markets just due to the fact t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has ended up being the major source of traffic and leads for many online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the key ideas such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have truly remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. You are also demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is actually owned by Google means it is a platform that all business ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be incredibly easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and arranged is actually crucial.

Phew that is a lot! It actually is amazing worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have only been around for a couple of months!  Russell Brunson Tony Robbins

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

But as typical it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a plan deal or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to cover their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA challenge. This truly is incredible value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Tony Robbins

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Tony Robbins - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first released.

While it’s not perfect it is one of the fastest methods to find out about the numerous various traffic sources offered on the web. It is of enormous value for any entrepreneur or entrepreneur wanting to build and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can only assume that the brand-new Traffic Secrets book will be fantastic.