Russell Brunson Traffic Secrets Course – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsRussell Brunson Traffic Secrets Course

Composing a review about a book that has not been released is a little tricky – but what is important to understand is the background of Traffic Secrets.

Russell Brunson Traffic Secrets Course Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web master to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a big amount of worth to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a truly revitalizing view.

More significantly he is now talking about the topic which should be at the heart of all company. How do you get traffic, potential customers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons that a service may not endure – but without a doubt one of the greatest is an absence of traffic! With no paying clients, or traffic, you just do not have a service.

And yet it is among the locations that is both over-looked, and challenging to specify. I think it is due to the fact that it is a hard topic, numerous company owner merely ignore it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche you can possibly imagine. Yet for the majority of online organisations they seem like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have an endless supply of traffic? However the majority of remain stuck and struggling?. Russell Brunson Traffic Secrets Course

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a service success, and why everyone in business should be buying education around this topic.

Right now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? But that is not the case otherwise everyone would have cracked it.

Also, let’s state that you have discovered a traffic source and your organisation is doing terrific. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and totally free to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Traffic Secrets Course

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around given that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are unbelievable value each on their own. I strongly suggest you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. How can you take an intricate task or concept and make it basic.

It is frequently stated that there is nothing new – which the more things change, the more they stay the same. This is the case with a number of Russell’s items.

You see much of what Russell offers are really ideas and principles that another person produced. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has stayed a student – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will select up crucial concepts.

Russell is likewise a fantastic story teller. He has an incredible capability to take ideas that may be tricky to understand, and retell them in an easy, simple to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does really discuss and offer the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

What does this suggest?

I think it implies that practically anything Russell contributes to producing is of the greatest worth. He takes the very best of the very best and replays it to us in a way that we can understand and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Russell Brunson Traffic Secrets Course

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was building an online company back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the reasonably small tight web marketing circle – as it was at that time. And he ended up being someone Russell admired, and followed carefully.

The genuine fascinating part of the story is that lots of years later Russell still saw the huge value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it became an upsell to his other items. He found a method to use it to produce much more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was released at a time when numerous so called guru’s were trying to keep whatever about online success a trick. However in typical Russell Brunson design, he published all the secrets available for anyone who put in the time to comprehend the book and read.

It contains a step-by-step actionable plan for any who is new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-altering” by many people, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you prepare to construct an online service. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in the proper way to bring in people.
  • Creating belief; How to develop a belief in individuals that they can attain the outcome you are offering. The majority of people are just stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much greater than the amount they pay for it.

In numerous ways this book is a script for how Russell has discovered to market and offer over several years online. It is the same process and tools he uses everyday in his business to make it the big success that it is.  Russell Brunson Traffic Secrets Course

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and subjects will be drawn from this original course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite thorough modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard ideas that will be constructed on. These include domain names, branding and target audience. If your are a rookie to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will respond to. You also learn more about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very essential subject, and one near to my heart as I love utilizing SEO as a crucial traffic source in my business. Do this part right and you have unlimited totally free traffic for years. You will learn the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll learn how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible strategies that you can use to generate traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to improve the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your cost per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get begun, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were using, that could drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually concerned your site, but not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually ended up being the major source of traffic and leads for a lot of online service owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out strategies like leveraging Facebook shares and likes, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the key ideas such as on and off-page SEO. While some of the tools discussed are a little outdated, the techniques have actually really stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply worth to your audience. You are also shown how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the reality that it is in fact owned by Google suggests it is a platform that all service ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very simple to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is truly essential.

Phew that is a lot! When you break it down across all the module, it truly is incredible worth. Anyone of these modules would blow away the training programs turning up by “gurus” who have actually only been around for a few months!  Russell Brunson Traffic Secrets Course

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

But as normal it looks like Russel and the team will be launching the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a bundle offer or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you thinking???!!! It is among the very best training programs for anybody trying to cover their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This really is amazing value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Traffic Secrets Course

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Traffic Secrets Course - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest methods to discover about the numerous various traffic sources offered on the internet. It is of massive value for any company owner or business owner looking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just assume that the new Traffic Secrets book will be incredible.