Russell Brunson Training – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Training

Composing a review about a book that has actually not been released is a little difficult – however what is essential to comprehend is the background of Traffic Secrets.

Russell Brunson Training Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a huge amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a truly revitalizing view.

More significantly he is now talking about the subject which ought to be at the heart of all company. How do you get traffic, possible clients, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons that an organisation may not endure – but without a doubt among the most significant is an absence of traffic! With no paying clients, or traffic, you merely do not have a company.

And yet it is one of the areas that is both over-looked, and difficult to specify. I think it is since it is a hard subject, a lot of company owner merely overlook it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people purchasing products and services online – in every specific niche you can possibly imagine. Yet for a lot of online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have an unlimited supply of traffic? The majority of remain stuck and struggling?. Russell Brunson Training

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a service success, and why everybody in service must be purchasing education around this subject.

Today there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have cracked it.

Let’s state that you have found a traffic source and your business is doing fantastic. What would occur if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See once you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your organisation and free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Training

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around since there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are amazing worth each by themselves. If you haven’t read them, then I strongly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complex task or concept and make it basic.

It is often stated that there is absolutely nothing new – and that the more things alter, the more they remain the same. This is the case with a number of Russell’s items.

You see much of what Russell offers are actually concepts and concepts that someone else created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually stayed a trainee – which is definitely the finest method to be. In any discipline he has set his mind to, he has actually made certain he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get essential ideas.

Russell is likewise an incredible story teller. He has an extraordinary ability to take ideas that might be challenging to grasp, and retell them in an easy, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does in fact provide the credit and mention. His way of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world.

What does this indicate?

I think it means that almost anything Russell contributes to producing is of the highest worth. He takes the finest of the very best and replays it to us in such a way that we can carry out and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Russell Brunson Training

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online business back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably small tight internet marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed closely.

The real remarkable part of the story is that lots of years later on Russell still saw the substantial value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it became an upsell to his other items. He discovered a method to utilize it to produce even more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When numerous so called expert’s were attempting to keep whatever about online success a trick, the book was released at a time. In common Russell Brunson style, he released all the secrets offered for anybody who took the time to read and understand the book.

It includes a step-by-step actionable plan for any who is new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-changing” by many individuals, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to construct an online company. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in properly to draw in people.
  • Creating belief; How to create a belief in individuals that they can attain the result you are offering. Many people are merely stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much greater than the quantity they pay for it.

In numerous ways this book is a script for how Russell has actually discovered to market and offer over several years online. It is the same process and tools he utilizes daily in his business to make it the substantial success that it is.  Russell Brunson Training

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be taken from this original course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 quite thorough modules! So let’s take a quick look what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be constructed on. These consist of domain names, branding and target markets. , if your are a novice to online marketing this very first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also learn about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s something to get traffic to your company, but if your copy is bad, they will recuperate out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely essential topic, and one near to my heart as I enjoy utilizing SEO as an essential traffic source in my business. Do this part right and you have endless free traffic for many years. You will discover the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is straightforward. Start an affiliate program, hire affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable techniques that you can use to create traffic via e-commerce. You will discover how you can use Amazon’s item advertising API to improve the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your website. This module shows you what you require to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your service! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually concerned your website, however not yet purchased. If you are using paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including various languages. Often there are untapped markets merely due to the truth t that they don’t speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually become the significant source of traffic and leads for a lot of online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover methods like leveraging Facebook shares and likes, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred strategy! John covers the essential ideas such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the strategies have actually actually stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the reality that it is actually owned by Google indicates it is a platform that all service need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and organised is truly essential.

Phew that is a lot! It actually is fantastic value when you break it down throughout all the module. Anyone of these modules would blow away the training programs popping up by “masters” who have only been around for a few months!  Russell Brunson Training

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan offer or an upsell from one of the other ClickFunnel’s products.

Probably the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the best training programs for anyone attempting to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This actually is fantastic worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be refreshed. However it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Training

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Training - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest methods to find out about the lots of different traffic sources readily available on the web. It is of enormous value for any entrepreneur or business owner seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just assume that the new Traffic Secrets book will be incredible.