Russell Brunson Video – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsRussell Brunson Video

Writing a review about a book that has not been released is a little tricky – however what is essential to understand is the background of Traffic Secrets.

Russell Brunson Video Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it includes a big quantity of value to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a really refreshing view.

More significantly he is now talking about the topic which ought to be at the heart of all business. How do you get traffic, possible consumers, to your company?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons a company may not endure – but by far one of the greatest is an absence of traffic! Without any paying consumers, or traffic, you merely do not have an organisation.

And yet it is one of the areas that is both over-looked, and challenging to specify. I think it is since it is a hard topic, a lot of entrepreneur merely ignore it. They take the “construct it and they will come” technique – which plainly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche possible. Yet for most online organisations they seem like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an endless supply of traffic? Many stay stuck and having a hard time?. Russell Brunson Video

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a service success, and why everybody in company should be purchasing education around this subject.

Right now there are a big variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have cracked it.

Let’s state that you have found a traffic source and your company is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Video

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around given that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are extraordinary worth each on their own. If you haven’t read them, then I strongly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complicated job or idea and make it easy.

It is typically stated that there is nothing new – and that the more things alter, the more they stay the exact same. This holds true with much of Russell’s products.

You see much of what Russell offers are in fact concepts and concepts that another person created. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually stayed a student – which is absolutely the best method to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will choose up key ideas.

Russell is likewise a fantastic story teller. He has an incredible ability to take ideas that may be difficult to comprehend, and retell them in a basic, easy to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series truly originated from Andre Chaperon, who Russell does really mention and provide the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

However it is moreover. Russell is deep in the trenches as an internet online marketer. He has actually done it hard and suffered many lots of set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world. The recommendations and experience he twists around the idea is valuable.

What does this suggest?

I believe it suggests that nearly anything Russell has a hand in producing is of the highest value. He takes the best of the best and replays it to us in a manner that we can understand and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Russell Brunson Video

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was building an online company back when the majority of us barely understood what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, at least in the fairly little tight web marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed carefully.

The real interesting part of the story is that several years later on Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He discovered a way to utilize it to create much more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was launched at a time when many so called guru’s were trying to keep whatever about online success a secret. But in typical Russell Brunson style, he released all the secrets available for anyone who put in the time to read and understand the book.

It contains a detailed actionable blueprint for any who is new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream customers; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has actually been called “life-changing” by so lots of people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you prepare to build an online organisation. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you start to get your message out in the ideal way to draw in people.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are selling. The majority of people are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much greater than the amount they spend for it.

In many ways this book is a script for how Russell has learnt to market and sell over lots of years online. It is the very same procedure and tools he uses daily in his company to make it the huge success that it is.  Russell Brunson Video

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and topics will be drawn from this original course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite comprehensive modules! So let’s take a quick look what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental principles that will be built on. These consist of domain, branding and target markets. If your are a beginner to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, including where they hang out, the keywords to find them and the ad copy that they will react to. You also discover the finest traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one near my heart as I like using SEO as an essential traffic source in my organisation. Do this part right and you have endless free traffic for many years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to learn how to grow it and also look after it as it grows. This module teaches proven email marketing methods and methods that work. You’ll find out how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the procedure is straightforward.. Start an affiliate program, recruit affiliates to promote for your organisation and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable techniques that you can utilize to create traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to improve the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were using, that might drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually concerned your website, however not yet made a purchase. If you are utilizing paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Often there are untapped markets simply due to the fact t that they do not speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually ended up being the major source of traffic and leads for a lot of online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the key principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have truly remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and supply worth to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the fact that it is really owned by Google means it is a platform that all service ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is actually important.

Phew that is a lot! When you break it down across all the module, it actually is incredible worth. Anybody of these modules would blow away the training programs appearing by “experts” who have actually only been around for a couple of months!  Russell Brunson Video

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As typical it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anyone attempting to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This actually is fantastic worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Video

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Video - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first launched.

While it’s not ideal it is one of the fastest ways to learn more about the lots of different traffic sources readily available on the internet. It is of enormous value for any company owner or entrepreneur wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only assume that the brand-new Traffic Secrets book will be remarkable.