Russell Brunson Vs Gary Vaynerchuk – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsRussell Brunson Vs Gary Vaynerchuk

Composing a review about a book that has not been launched is a little challenging – however what is essential to understand is the background of Traffic Secrets.

Russell Brunson Vs Gary Vaynerchuk Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet master to earn money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a substantial quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a truly refreshing view.

More significantly he is now talking about the subject which should be at the heart of all organisation. How do you get traffic, prospective clients, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons that an organisation might not make it through – but without a doubt one of the most significant is a lack of traffic! Without any paying customers, or traffic, you just do not have a company.

And yet it is one of the areas that is both over-looked, and challenging to specify. I believe it is due to the fact that it is a difficult topic, so lots of company owner just ignore it. They take the “build it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals buying product or services online – in every niche possible. Yet for a lot of online organisations they seem like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an endless supply of traffic? But the majority of remain stuck and struggling?. Russell Brunson Vs Gary Vaynerchuk

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to an organisation success, and why everyone in organisation should be investing in education around this topic.

Today there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be simple right? But that is not the case otherwise everybody would have cracked it.

Likewise, let’s say that you have discovered a traffic source and your business is doing excellent. What would occur if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your business and free to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Vs Gary Vaynerchuk

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are incredible worth each by themselves. I highly suggest you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his approach to everything. How can you take an intricate job or concept and make it easy. How do you break it down to easy components that can be carried out on and then repeated to scale.

It is often said that there is nothing brand-new – and that the more things change, the more they stay the same. This is the case with much of Russell’s products.

You see much of what Russell offers are actually concepts and principles that someone else created. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS gives credit to where the idea originated from.

Russell has actually remained a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get essential ideas.

Russell is also an incredible story teller. He has an extraordinary capability to take ideas that may be tricky to comprehend, and retell them in a simple, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does in fact provide the credit and point out. However his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly connected with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world.

What does this imply?

I believe it indicates that almost anything Russell has a hand in producing is of the highest worth. He takes the best of the very best and replays it to us in such a way that we can understand and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other products.  Russell Brunson Vs Gary Vaynerchuk

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was developing an online company back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, at least in the fairly small tight online marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The genuine interesting part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a way to use it to produce even more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When many so called master’s were trying to keep everything about online success a secret, the book was launched at a time. In common Russell Brunson design, he published all the secrets available for anybody who took the time to understand the book and check out.

It consists of a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream customers; how to turn prospective consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-altering” by so numerous individuals, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – specifically if you plan to construct an online organisation. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in the right method to draw in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are selling. Many people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is getting is much greater than the quantity they spend for it.

In many methods this book is a script for how Russell has actually discovered to market and offer over numerous years online. It is the same process and tools he uses everyday in his business to make it the huge success that it is.  Russell Brunson Vs Gary Vaynerchuk

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and topics will be drawn from this original course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 rather detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental ideas that will be constructed on. These consist of domain names, branding and target audience. , if your are a rookie to online marketing this first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You also learn more about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily neglected. It’s something to get traffic to your organisation, however if your copy is bad, they will get better out once again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial topic, and one near to my heart as I love utilizing SEO as a key traffic source in my business. Do this part right and you have limitless complimentary traffic for years. You will learn the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll discover how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary strategies that you can utilize to produce traffic via e-commerce. You will discover how you can utilize Amazon’s product advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your website. This module shows you what you require to get started, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were utilizing, that could drive traffic to your company! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have come to your website, however not yet purchased. This is a must if you are utilizing paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the significant source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out strategies like leveraging Facebook shares and likes, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the key ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have actually truly stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the reality that it is really owned by Google indicates it is a platform that all company should be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be very easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to help you stay focused and organised is actually crucial.

Phew that is a lot! When you break it down throughout all the module, it truly is amazing worth. Anyone of these modules would blow away the training programs popping up by “experts” who have just been around for a couple of months!  Russell Brunson Vs Gary Vaynerchuk

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the material.

As usual it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anyone attempting to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA difficulty. This truly is amazing value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be refreshed. However it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Vs Gary Vaynerchuk

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Vs Gary Vaynerchuk - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is one of the fastest ways to learn more about the lots of different traffic sources available on the web. It is of massive worth for any entrepreneur or business owner aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only assume that the new Traffic Secrets book will be fantastic.