Russell Brunson Webinar – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsRussell Brunson Webinar

Composing a review about a book that has not been launched is a little tricky – however what is important to comprehend is the background of Traffic Secrets.

Russell Brunson Webinar Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet guru to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a substantial amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

However more significantly he is now talking about the subject which must be at the heart of all business. How do you get traffic, prospective clients, to your service?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons why an organisation may not make it through – however by far one of the most significant is a lack of traffic! With no paying consumers, or traffic, you just don’t have a service.

And yet it is among the areas that is both over-looked, and challenging to define. I think it is because it is a tough topic, a lot of company owner just overlook it. They take the “construct it and they will come” technique – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche possible. Yet for the majority of online services they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have a limitless supply of traffic? A lot of stay stuck and having a hard time?. Russell Brunson Webinar

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to a service success, and why everybody in business need to be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into among these should be easy right? However that is not the case otherwise everybody would have split it.

Likewise, let’s say that you have actually found a traffic source and your organisation is doing fantastic. What would happen if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your organisation and free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Webinar

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are unbelievable value each on their own. I strongly recommend you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. How can you take a complex job or idea and make it easy.

It is frequently stated that there is absolutely nothing brand-new – which the more things alter, the more they remain the exact same. This holds true with a number of Russell’s products.

You see much of what Russell offers are in fact concepts and principles that somebody else developed. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has remained a trainee – which is absolutely the best method to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will choose up essential concepts.

Russell is also a fantastic story teller. He has an unbelievable ability to take ideas that may be tricky to grasp, and retell them in a simple, easy to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does actually give the credit and mention. However his method of retelling what the SOS series is, and how you can use it, now has his name largely connected with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

What does this imply?

I think it indicates that practically anything Russell has a hand in producing is of the highest worth. He takes the very best of the very best and replays it to us in such a way that we can understand and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other items.  Russell Brunson Webinar

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was building an online business back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, at least in the reasonably small tight web marketing circle – as it was at that time. And he became somebody Russell admired, and followed carefully.

The genuine remarkable part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He discovered a way to utilize it to produce even more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called guru’s were attempting to keep whatever about online success a secret. But in common Russell Brunson style, he released all the secrets available for anybody who took the time to understand the book and read.

It consists of a step-by-step actionable plan for any who is new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your product sell price.
  • How to find your dream clients; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-altering” by so lots of individuals, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you prepare to build an online service. It shares the secrets around creating a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in the best method to bring in people.
  • Creating belief; How to produce a belief in individuals that they can attain the result you are selling. The majority of people are simply stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is receiving is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has learnt to market and sell over several years online. It is the very same process and tools he utilizes everyday in his company to make it the substantial success that it is.  Russell Brunson Webinar

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and subjects will be drawn from this initial course – so it’s a great place to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be built on. These include domain names, branding and target markets. , if your are a beginner to online marketing this very first module is so important to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, including where they hang out, the keywords to find them and the ad copy that they will react to. You also discover the very best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s something to get traffic to your service, but if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really essential topic, and one near my heart as I enjoy utilizing SEO as an essential traffic source in my service. Do this part right and you have unlimited totally free traffic for several years. You will learn the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to learn how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll learn how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing strategies that you can use to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s item advertising API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your cost per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app individuals were using, that could drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective client, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually concerned your website, however not yet bought. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Typically there are untapped markets simply due to the reality t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has actually become the significant source of traffic and leads for many online service owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the crucial principles such as on and off-page SEO. While a few of the tools gone over are a little outdated, the techniques have really remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and provide worth to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the truth that it is in fact owned by Google implies it is a platform that all company need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be very easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is truly essential.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable worth. Anyone of these modules would blow away the training programs turning up by “experts” who have actually just been around for a few months!  Russell Brunson Webinar

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the group will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to cover their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA difficulty. This actually is amazing worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be refreshed. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Webinar

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Webinar - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not ideal it is among the fastest ways to find out about the many different traffic sources available on the internet. It is of enormous worth for any company owner or entrepreneur wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just assume that the brand-new Traffic Secrets book will be remarkable.