Russell Brunson Wrestling – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsRussell Brunson Wrestling

Composing a review about a book that has actually not been released is a little difficult – however what is essential to understand is the background of Traffic Secrets.

Russell Brunson Wrestling Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a substantial quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is an actually revitalizing view.

More notably he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, prospective customers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons why an organisation might not endure – but by far among the greatest is a lack of traffic! With no paying clients, or traffic, you simply don’t have a service.

And yet it is one of the areas that is both over-looked, and difficult to specify. I think it is due to the fact that it is a hard subject, numerous company owner just disregard it. They take the “build it and they will come” technique – which plainly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every specific niche you can possibly imagine. Yet for most online businesses they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have an endless supply of traffic? However many stay stuck and having a hard time?. Russell Brunson Wrestling

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a business success, and why everyone in company must be purchasing education around this subject.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everyone would have split it.

Let’s say that you have found a traffic source and your service is doing terrific. What would take place if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your service and totally free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Wrestling

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around considering that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are extraordinary worth each by themselves. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels simple. And this seems his approach to everything. How can you take a complex task or idea and make it basic. How do you simplify to basic elements that can be executed on and then duplicated to scale.

It is frequently said that there is absolutely nothing new – and that the more things change, the more they stay the exact same. This holds true with much of Russell’s products.

You see much of what Russell sells are in fact ideas and concepts that somebody else created. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually stayed a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will get key ideas.

Russell is likewise a fantastic story teller. He has an incredible ability to take ideas that might be tricky to comprehend, and retell them in a simple, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence actually came from Andre Chaperon, who Russell does really point out and provide the credit. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has done it tough and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the real life. The advice and experience he covers around the concept is invaluable.

What does this suggest?

I believe it implies that practically anything Russell contributes to producing is of the highest value. He takes the very best of the very best and replays it to us in a manner that we can carry out and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Russell Brunson Wrestling

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online business back when most of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, a minimum of in the reasonably small tight web marketing circle – as it was back then. And he ended up being someone Russell admired, and followed carefully.

The genuine remarkable part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He found a way to utilize it to create much more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was released at a time when numerous so called expert’s were trying to keep whatever about online success a trick. In common Russell Brunson design, he released all the secrets readily available for anybody who took the time to comprehend the book and check out.

It contains a detailed actionable blueprint for any who is brand-new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to develop increasing value in your sales procedure to enhance your item sell price.
  • How to find your dream consumers; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has been called “life-altering” by a lot of people, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you prepare to develop an online service. It shares the secrets around producing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in the ideal method to bring in people.
  • Creating belief; How to produce a belief in people that they can attain the result you are selling. Many people are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is getting is much greater than the quantity they spend for it.

In lots of methods this book is a script for how Russell has actually discovered to market and sell over several years online. It is the exact same procedure and tools he uses everyday in his business to make it the substantial success that it is.  Russell Brunson Wrestling

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and subjects will be drawn from this initial course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite thorough modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic principles that will be developed on. These consist of domain, branding and target audience. If your are a rookie to internet marketing this very first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn more about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s something to get traffic to your organisation, however if your copy is bad, they will recover out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important subject, and one close to my heart as I like utilizing SEO as a crucial traffic source in my company. Do this part right and you have unlimited totally free traffic for many years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the process is simple. Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary methods that you can utilize to produce traffic via e-commerce. You will learn how you can utilize Amazon’s product marketing API to improve the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a company including, lower your cost per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots individual lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you require to start, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were using, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet made a purchase. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Typically there are untapped markets merely due to the fact t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has ended up being the major source of traffic and leads for the majority of online service owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and integrating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the crucial principles such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have truly stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and provide worth to your audience. You are likewise shown how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the reality that it is in fact owned by Google implies it is a platform that all company must be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is really essential.

Phew that is a lot! It actually is remarkable worth when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “masters” who have just been around for a couple of months!  Russell Brunson Wrestling

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the material.

But as usual it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no method to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the finest training programs for anybody attempting to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This actually is remarkable worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Wrestling

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Wrestling - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest ways to discover the many different traffic sources available on the web. It is of massive value for any business owner or business owner seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only presume that the brand-new Traffic Secrets book will be amazing.