Secrets Of Air Traffic Controllers – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsSecrets Of Air Traffic Controllers

Composing a review about a book that has actually not been launched is a little challenging – however what is important to understand is the background of Traffic Secrets.

Secrets Of Air Traffic Controllers Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet expert to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it includes a substantial amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly revitalizing view.

However more significantly he is now speaking about the topic which needs to be at the heart of all service. How do you get traffic, possible customers, to your service?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons a business may not survive – however by far one of the greatest is a lack of traffic! With no paying clients, or traffic, you merely don’t have a service.

And yet it is one of the areas that is both over-looked, and difficult to define. I believe it is since it is a difficult subject, numerous service owners merely ignore it. They take the “construct it and they will come” method – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every niche imaginable. For the majority of online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have an endless supply of traffic? But most remain stuck and struggling?. Secrets Of Air Traffic Controllers

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a company success, and why everybody in company must be purchasing education around this topic.

Today there are a big variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be easy right? But that is not the case otherwise everyone would have cracked it.

Also, let’s state that you have discovered a traffic source and your service is doing terrific. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your company and totally free to take it anywhere you desire.

Who Is Russel Brunson Secrets Of Air Traffic Controllers

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around given that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are extraordinary value each on their own. If you have not read them, then I strongly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. How can you take an intricate task or idea and make it basic.

It is frequently said that there is nothing new – and that the more things alter, the more they stay the very same. This is the case with a number of Russell’s items.

You see much of what Russell sells are in fact concepts and principles that somebody else developed. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS gives credit to where the idea originated from.

Russell has actually stayed a trainee – which is absolutely the finest method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also a remarkable story teller. He has an incredible capability to take concepts that may be tricky to grasp, and retell them in a basic, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does really offer the credit and point out. His way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world.

So what does this imply?

I think it means that almost anything Russell contributes to producing is of the greatest value. He takes the best of the finest and replays it to us in a manner that we can understand and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Secrets Of Air Traffic Controllers

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online business back when many of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, at least in the reasonably little tight online marketing circle – as it was back then. And he became someone Russell appreciated, and followed carefully.

The real fascinating part of the story is that many years later Russell still saw the big worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a method to use it to create a lot more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when many so called master’s were attempting to keep whatever about online success a secret. In normal Russell Brunson style, he released all the secrets readily available for anyone who took the time to check out and comprehend the book.

It includes a step-by-step actionable plan for any who is new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your item sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-altering” by numerous people, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – specifically if you plan to construct an online organisation. It shares the secrets around creating a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can accomplish the outcome you are offering. Most people are merely stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much greater than the quantity they pay for it.

In numerous methods this book is a script for how Russell has found out to market and sell over several years online. It is the same process and tools he uses daily in his service to make it the substantial success that it is.  Secrets Of Air Traffic Controllers

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and subjects will be taken from this initial course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite comprehensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be built on. These consist of domain names, branding and target markets. If your are a rookie to online marketing this very first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also learn about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a very essential topic, and one close to my heart as I like utilizing SEO as a key traffic source in my company. Do this part right and you have endless complimentary traffic for many years. You will find out the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to find out how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable tactics that you can use to produce traffic through e-commerce. You will learn how you can utilize Amazon’s item advertising API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your expense per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and the use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you require to start, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app people were using, that could drive traffic to your business! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your site without buying? That is what you are taught here – how you retarget people who have pertained to your website, however not yet made a purchase. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Typically there are untapped markets simply due to the reality t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has actually become the major source of traffic and leads for most online company owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the essential principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the strategies have truly stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply value to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the truth that it is actually owned by Google means it is a platform that all company should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super simple to become overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and organised is truly essential.

Phew that is a lot! It really is incredible value when you simplify across all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have only been around for a few months!  Secrets Of Air Traffic Controllers

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

However as normal it appears like Russel and the team will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the finest training programs for anyone attempting to cover their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA difficulty. This really is amazing worth for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be refreshed. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t buy the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Secrets Of Air Traffic Controllers

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Secrets Of Air Traffic Controllers - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not best it is one of the fastest ways to find out about the numerous different traffic sources readily available on the web. It is of enormous value for any company owner or business owner seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the brand-new Traffic Secrets book will be incredible.