Social Media Marketing And Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsSocial Media Marketing And Traffic

Writing a review about a book that has actually not been launched is a little tricky – but what is crucial to comprehend is the background of Traffic Secrets.

Social Media Marketing And Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web master to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a big amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a truly refreshing view.

More importantly he is now talking about the subject which ought to be at the heart of all business. How do you get traffic, potential clients, to your business?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are many factors why a service may not make it through – but by far one of the biggest is an absence of traffic! With no paying consumers, or traffic, you simply don’t have a company.

And yet it is among the locations that is both over-looked, and tough to specify. I think it is due to the fact that it is a challenging topic, numerous business owners just neglect it. They take the “build it and they will come” method – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every specific niche you can possibly imagine. Yet for most online businesses they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so simple and appear to have an endless supply of traffic? But a lot of stay stuck and struggling?. Social Media Marketing And Traffic

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a service success, and why everyone in business must be investing in education around this topic.

Right now there are a substantial variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? That is not the case otherwise everybody would have broken it.

Likewise, let’s state that you have found a traffic source and your organisation is doing terrific. What would take place if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

Who Is Russel Brunson Social Media Marketing And Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are amazing value each by themselves. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complicated task or concept and make it simple.

It is frequently said that there is absolutely nothing brand-new – and that the more things change, the more they remain the same. This holds true with a lot of Russell’s products.

You see much of what Russell sells are actually ideas and principles that someone else developed. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually stayed a trainee – which is definitely the very best way to be. In any discipline he has set his mind to, he has made sure he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get crucial ideas.

Russell is also an incredible story teller. He has an extraordinary ability to take concepts that may be tricky to comprehend, and retell them in an easy, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does in fact give the credit and discuss. However his method of retelling what the SOS series is, and how you can utilize it, now has his name mostly connected with it.

However it is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered lots of lots of set-backs and failures. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world. The suggestions and experience he twists around the concept is priceless.

So what does this mean?

I think it indicates that almost anything Russell contributes to producing is of the highest value. He takes the best of the finest and replays it to us in such a way that we can understand and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Social Media Marketing And Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was constructing an online business back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the fairly small tight online marketing circle – as it was at that time. And he became someone Russell appreciated, and followed carefully.

The genuine remarkable part of the story is that lots of years later Russell still saw the big value in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other items. He discovered a way to utilize it to create even more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called guru’s were trying to keep everything about online success a trick. However in typical Russell Brunson design, he released all the secrets offered for anyone who put in the time to understand the book and check out.

It includes a detailed actionable plan for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to develop increasing value in your sales process to improve your item sell price.
  • How to find your dream customers; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-altering” by numerous people, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – specifically if you plan to develop an online organisation. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to create a belief in people that they can attain the outcome you are offering. Many people are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is receiving is much greater than the quantity they spend for it.

In many methods this book is a script for how Russell has actually discovered to market and offer over many years online. It is the very same process and tools he uses everyday in his organisation to make it the huge success that it is.  Social Media Marketing And Traffic

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and subjects will be drawn from this original course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 quite detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard principles that will be built on. These consist of domain names, branding and target markets. , if your are a beginner to online marketing this first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise find out about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your service, however if your copy is bad, they will recuperate out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is an extremely essential subject, and one close to my heart as I love using SEO as a crucial traffic source in my business. Do this part right and you have endless free traffic for years. You will find out the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, recruit affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible strategies that you can use to generate traffic through e-commerce. You will find out how you can use Amazon’s item marketing API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your expense per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 dozen private lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you require to get going, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have concerned your website, but not yet made a purchase. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of different languages. Frequently there are untapped markets merely due to the reality t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has become the major source of traffic and leads for most online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out techniques like leveraging Facebook likes and shares, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the essential principles such as on and off-page SEO. While a few of the tools talked about are a little outdated, the techniques have actually truly remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s material? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the fact that it is actually owned by Google suggests it is a platform that all company must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and organised is actually crucial.

Phew that is a lot! It really is fantastic worth when you break it down throughout all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have just been around for a few months!  Social Media Marketing And Traffic

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As usual it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a bundle offer or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is among the best training programs for anybody attempting to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This truly is incredible value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Social Media Marketing And Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Social Media Marketing And Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest ways to learn more about the many different traffic sources offered on the internet. It is of enormous worth for any company owner or entrepreneur seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be fantastic.