The Best Book Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsThe Best Book Marketing

Composing a review about a book that has actually not been launched is a little challenging – but what is very important to comprehend is the background of Traffic Secrets.

The Best Book Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it includes a substantial quantity of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

More importantly he is now talking about the topic which should be at the heart of all organisation. How do you get traffic, potential clients, to your business?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that a business may not endure – but without a doubt one of the greatest is a lack of traffic! With no paying consumers, or traffic, you merely do not have a service.

And yet it is one of the locations that is both over-looked, and challenging to specify. I believe it is due to the fact that it is a challenging subject, numerous service owners just disregard it. They take the “build it and they will come” method – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche imaginable. For a lot of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have a limitless supply of traffic? But a lot of stay stuck and struggling?. The Best Book Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to an organisation success, and why everyone in service ought to be buying education around this subject.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? However that is not the case otherwise everyone would have split it.

Let’s state that you have discovered a traffic source and your service is doing terrific. What would take place if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your organisation and totally free to take it anywhere you want.

Who Is Russel Brunson The Best Book Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has been around given that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are amazing value each by themselves. I strongly recommend you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his method to everything. How can you take a complicated job or idea and make it basic. How do you break it down to basic parts that can be executed on and after that duplicated to scale.

It is frequently stated that there is absolutely nothing brand-new – and that the more things alter, the more they stay the very same. This is the case with a number of Russell’s items.

You see much of what Russell sells are in fact concepts and concepts that someone else produced. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS offers credit to where the concept originated from.

Russell has remained a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will choose up essential ideas.

Russell is also a fantastic story teller. He has an incredible capability to take concepts that might be difficult to understand, and retell them in an easy, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually mention and offer the credit. But his method of retelling what the SOS series is, and how you can use it, now has his name largely related to it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world.

What does this indicate?

I believe it suggests that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the finest and replays it to us in a method that we can execute and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  The Best Book Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was constructing an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, a minimum of in the fairly small tight web marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed carefully.

The genuine interesting part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a way to utilize it to develop much more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was released at a time when many so called guru’s were attempting to keep everything about online success a trick. In common Russell Brunson style, he released all the secrets offered for anyone who took the time to read and understand the book.

It includes a detailed actionable plan for any who is brand-new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your item sell price.
  • How to find your dream customers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has been called “life-altering” by so lots of people, consisting of the similarity Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – especially if you prepare to build an online organisation. It shares the secrets around producing a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the best method to attract individuals.
  • Creating belief; How to develop a belief in individuals that they can attain the outcome you are offering. The majority of people are simply stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is receiving is much greater than the quantity they spend for it.

In many ways this book is a script for how Russell has actually found out to market and offer over several years online. It is the same procedure and tools he uses daily in his company to make it the big success that it is.  The Best Book Marketing

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be drawn from this initial course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 rather extensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be developed on. These include domain, branding and target audience. If your are a novice to internet marketing this very first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to find them and the ad copy that they will respond to. You likewise find out about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really essential subject, and one near to my heart as I like utilizing SEO as an essential traffic source in my company. Do this part right and you have unlimited complimentary traffic for years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary techniques that you can use to produce traffic via e-commerce. You will find out how you can use Amazon’s product advertising API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your expense per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you require to get begun, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app individuals were utilizing, that could drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The crucial idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your website, but not yet bought. This is a must if you are utilizing paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including various languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has become the major source of traffic and leads for most online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the essential concepts such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the strategies have actually remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and offer value to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the reality that it is really owned by Google implies it is a platform that all organisation need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be incredibly simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and organised is actually essential.

Phew that is a lot! It truly is remarkable value when you simplify across all the module. Anyone of these modules would blow away the training programs popping up by “experts” who have only been around for a couple of months!  The Best Book Marketing

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

But as typical it appears like Russel and the team will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anybody attempting to wrap their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA challenge. This truly is incredible value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be refreshed. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  The Best Book Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

The Best Book Marketing - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest methods to learn more about the numerous different traffic sources offered on the internet. It is of huge worth for any entrepreneur or business owner aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can just presume that the new Traffic Secrets book will be amazing.