The Best Digital Marketing Books – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsThe Best Digital Marketing Books

Composing a review about a book that has actually not been launched is a little challenging – but what is crucial to understand is the background of Traffic Secrets.

The Best Digital Marketing Books Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called web master to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it includes a substantial quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

But more significantly he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, possible clients, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons an organisation might not make it through – however by far among the biggest is an absence of traffic! With no paying consumers, or traffic, you just don’t have a company.

And yet it is one of the locations that is both over-looked, and difficult to specify. I believe it is because it is a difficult topic, many business owners merely ignore it. They take the “develop it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every niche imaginable. Yet for most online companies they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so basic and appear to have an unlimited supply of traffic? Many stay stuck and struggling?. The Best Digital Marketing Books

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to a business success, and why everyone in business need to be buying education around this subject.

Right now there are a huge variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be easy right? That is not the case otherwise everybody would have cracked it.

Also, let’s say that you have actually discovered a traffic source and your service is doing great. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See when you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson The Best Digital Marketing Books

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are extraordinary value each by themselves. I strongly suggest you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his method to whatever. How can you take a complicated task or idea and make it easy. How do you break it down to basic parts that can be executed on and after that repeated to scale.

It is typically stated that there is absolutely nothing new – and that the more things alter, the more they remain the exact same. This holds true with a lot of Russell’s products.

You see much of what Russell sells are really ideas and ideas that somebody else created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS provides credit to where the idea originated from.

Russell has stayed a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will get essential ideas.

Russell is likewise an incredible story teller. He has an extraordinary capability to take concepts that may be challenging to grasp, and retell them in a simple, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence really originated from Andre Chaperon, who Russell does actually give the credit and discuss. However his way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

But it is more than that. Russell is deep in the trenches as an internet online marketer. He has done it hard and suffered many lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world. The recommendations and experience he covers around the principle is priceless.

So what does this mean?

I believe it implies that practically anything Russell has a hand in producing is of the highest worth. He takes the very best of the very best and replays it to us in such a way that we can understand and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other products.  The Best Digital Marketing Books

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was constructing an online organisation back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, a minimum of in the reasonably small tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed closely.

The real interesting part of the story is that many years later on Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He found a way to utilize it to develop much more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when many so called master’s were attempting to keep whatever about online success a trick. But in typical Russell Brunson style, he published all the secrets offered for anybody who put in the time to comprehend the book and check out.

It contains a detailed actionable plan for any who is brand-new to online marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your item sell price.
  • How to find your dream consumers; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-changing” by numerous people, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you prepare to develop an online company. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in the best method to attract people.
  • Creating belief; How to produce a belief in individuals that they can attain the result you are offering. The majority of people are merely stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is getting is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has found out to market and sell over many years online. It is the same process and tools he utilizes everyday in his business to make it the huge success that it is.  The Best Digital Marketing Books

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and subjects will be taken from this initial course – so it’s a great location to start.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 quite extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be constructed on. These include domain names, branding and target audience. , if your are a newbie to online marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise discover the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your service, however if your copy is bad, they will recover out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a very essential topic, and one near my heart as I enjoy utilizing SEO as a crucial traffic source in my service. Do this part right and you have unlimited complimentary traffic for several years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to learn how to grow it and likewise look after it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. If done right the procedure is straightforward. Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing tactics that you can utilize to create traffic via e-commerce. You will find out how you can utilize Amazon’s product advertising API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a company including, lower your cost per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you need to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were utilizing, that could drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have come to your website, but not yet made a purchase. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Frequently there are untapped markets simply due to the truth t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has ended up being the major source of traffic and leads for a lot of online company owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the key concepts such as on and off-page SEO. While a few of the tools discussed are a little outdated, the strategies have truly stayed the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and supply value to your audience. You are likewise demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the truth that it is actually owned by Google indicates it is a platform that all organisation need to be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to become overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and organised is really crucial.

Phew that is a lot! It really is amazing value when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have actually just been around for a couple of months!  The Best Digital Marketing Books

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

However as normal it looks like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a plan offer or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anyone attempting to cover their head around online marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA difficulty. This truly is amazing value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  The Best Digital Marketing Books

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

The Best Digital Marketing Books - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first launched.

While it’s not perfect it is one of the fastest ways to find out about the numerous different traffic sources offered on the web. It is of huge value for any company owner or entrepreneur aiming to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just assume that the new Traffic Secrets book will be fantastic.