The Best Traffic Sources – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsThe Best Traffic Sources

Writing a review about a book that has actually not been released is a little tricky – however what is important to comprehend is the background of Traffic Secrets.

The Best Traffic Sources Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a huge amount of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

But more notably he is now talking about the subject which ought to be at the heart of all service. How do you get traffic, possible consumers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons a business might not endure – but by far one of the greatest is an absence of traffic! With no paying customers, or traffic, you merely do not have an organisation.

And yet it is among the locations that is both over-looked, and tough to define. I believe it is since it is a difficult subject, numerous entrepreneur simply neglect it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with people buying product or services online – in every niche possible. Yet for a lot of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have an endless supply of traffic? But most stay stuck and struggling?. The Best Traffic Sources

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a service success, and why everyone in business should be purchasing education around this subject.

Right now there are a substantial variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everyone would have broken it.

Also, let’s state that you have discovered a traffic source and your company is doing great. What would occur if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you desire.

So Who Is Russel Brunson The Best Traffic Sources

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are incredible worth each on their own. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. And this seems his method to everything. How can you take an intricate task or concept and make it simple. How do you break it down to basic parts that can be performed on and after that repeated to scale.

It is typically stated that there is nothing brand-new – which the more things change, the more they stay the exact same. This is the case with numerous of Russell’s items.

You see much of what Russell offers are really concepts and ideas that another person created. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS gives credit to where the concept came from.

Russell has actually stayed a student – which is absolutely the finest way to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will get essential concepts.

Russell is likewise an incredible story teller. He has an amazing ability to take concepts that may be difficult to understand, and retell them in a basic, easy to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does actually point out and provide the credit. But his method of retelling what the SOS series is, and how you can utilize it, now has his name largely connected with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

So what does this indicate?

I believe it indicates that almost anything Russell contributes to producing is of the highest value. He takes the finest of the finest and replays it to us in a manner that we can comprehend and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  The Best Traffic Sources

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was developing an online business back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, a minimum of in the reasonably little tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed closely.

The real fascinating part of the story is that many years later Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He found a method to use it to create even more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When numerous so called master’s were attempting to keep everything about online success a secret, the book was launched at a time. But in typical Russell Brunson style, he released all the secrets offered for anyone who put in the time to check out and comprehend the book.

It consists of a detailed actionable blueprint for any who is new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your item sell price.
  • How to find your dream customers; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-changing” by many people, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – specifically if you plan to develop an online company. It shares the secrets around creating a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to attract people.
  • Creating belief; How to produce a belief in people that they can attain the result you are selling. The majority of people are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is receiving is much greater than the quantity they spend for it.

In many ways this book is a script for how Russell has actually discovered to market and offer over several years online. It is the exact same procedure and tools he utilizes everyday in his company to make it the huge success that it is.  The Best Traffic Sources

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and subjects will be drawn from this original course – so it’s a good location to start.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather detailed modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be developed on. These include domain names, branding and target audience. , if your are a rookie to online marketing this very first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily neglected. It’s something to get traffic to your business, however if your copy is bad, they will recuperate out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really crucial subject, and one close to my heart as I like using SEO as an essential traffic source in my organisation. Do this part right and you have endless free traffic for years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the process is simple.. Start an affiliate program, recruit affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary techniques that you can use to produce traffic through e-commerce. You will discover how you can use Amazon’s product marketing API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you require to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your company! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually come to your site, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Often there are untapped markets merely due to the truth t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has become the major source of traffic and leads for many online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out techniques like leveraging Facebook likes and shares, and incorporating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite method! John covers the key principles such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have truly remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. You are also revealed how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the truth that it is really owned by Google implies it is a platform that all business must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is really important.

Phew that is a lot! It truly is remarkable value when you break it down throughout all the module. Anybody of these modules would blow away the training programs appearing by “experts” who have actually just been around for a couple of months!  The Best Traffic Sources

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

But as usual it appears like Russel and the group will be releasing the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a plan deal or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anybody attempting to wrap their head around online marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA challenge. This truly is incredible value for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  The Best Traffic Sources

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

The Best Traffic Sources - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is one of the fastest ways to discover the numerous various traffic sources offered on the web. It is of enormous worth for any company owner or business owner aiming to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can only presume that the new Traffic Secrets book will be fantastic.