Top 10 Paid Traffic Sources – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsTop 10 Paid Traffic Sources

Composing a review about a book that has actually not been released is a little difficult – however what is necessary to understand is the background of Traffic Secrets.

Top 10 Paid Traffic Sources Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called web guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it includes a huge amount of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a really revitalizing view.

More significantly he is now talking about the subject which needs to be at the heart of all business. How do you get traffic, prospective clients, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of factors why a company may not survive – however without a doubt among the most significant is an absence of traffic! With no paying customers, or traffic, you simply don’t have a business.

And yet it is one of the areas that is both over-looked, and hard to define. I believe it is due to the fact that it is a difficult topic, many entrepreneur just disregard it. They take the “build it and they will come” method – which clearly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche imaginable. Yet for a lot of online companies they seem like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an unlimited supply of traffic? However many stay stuck and struggling?. Top 10 Paid Traffic Sources

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a business success, and why everyone in service must be buying education around this topic.

Today there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everybody would have broken it.

Also, let’s say that you have found a traffic source and your organisation is doing great. What would happen if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your company and totally free to take it anywhere you want.

Who Is Russel Brunson Top 10 Paid Traffic Sources

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around since there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are extraordinary worth each by themselves. I strongly recommend you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complicated job or idea and make it easy.

It is frequently stated that there is absolutely nothing new – which the more things change, the more they remain the same. This is the case with a number of Russell’s items.

You see much of what Russell offers are in fact concepts and ideas that somebody else developed. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually stayed a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will choose up essential concepts.

Russell is also an amazing story teller. He has an incredible ability to take ideas that may be difficult to grasp, and retell them in a basic, simple to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence really originated from Andre Chaperon, who Russell does actually point out and offer the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

So what does this imply?

I think it means that practically anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in a manner that we can understand and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Top 10 Paid Traffic Sources

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was constructing an online organisation back when the majority of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the fairly little tight internet marketing circle – as it was at that time. And he ended up being somebody Russell looked up to, and followed carefully.

The genuine interesting part of the story is that many years later Russell still saw the big worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to utilize it to develop a lot more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When many so called guru’s were trying to keep everything about online success a secret, the book was released at a time. In typical Russell Brunson design, he released all the secrets available for anybody who took the time to comprehend the book and read.

It consists of a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your product sell price.
  • How to find your dream clients; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has been called “life-changing” by a lot of individuals, consisting of the likes of Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – specifically if you plan to construct an online organisation. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in the right method to attract people.
  • Creating belief; How to develop a belief in individuals that they can attain the result you are selling. Many people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is receiving is much greater than the amount they spend for it.

In lots of ways this book is a script for how Russell has actually learnt to market and sell over numerous years online. It is the exact same process and tools he uses everyday in his business to make it the big success that it is.  Top 10 Paid Traffic Sources

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and topics will be taken from this initial course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is extremely detailed – with 24 rather detailed modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental ideas that will be constructed on. These consist of domain names, branding and target audience. If your are a rookie to online marketing this very first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s something to get traffic to your company, however if your copy is bad, they will get better out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really crucial subject, and one near my heart as I like utilizing SEO as a key traffic source in my company. Do this part right and you have limitless complimentary traffic for several years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll discover how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible tactics that you can utilize to generate traffic via e-commerce. You will find out how you can utilize Amazon’s product advertising API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots private lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you require to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app people were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually pertained to your website, however not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Often there are untapped markets just due to the reality t that they don’t speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has actually ended up being the major source of traffic and leads for most online company owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook likes and shares, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the essential principles such as on and off-page SEO. While some of the tools gone over are a little outdated, the methods have actually truly stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and supply value to your audience. If this isn’t your thing, you are also shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other people’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the fact that it is actually owned by Google implies it is a platform that all business should be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to become overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and organised is truly essential.

Phew that is a lot! When you break it down throughout all the module, it actually is amazing worth. Anybody of these modules would blow away the training programs turning up by “experts” who have actually just been around for a few months!  Top 10 Paid Traffic Sources

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

But as normal it appears like Russel and the group will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to wrap their head around online marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA challenge. This really is amazing worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be revitalized. However it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Top 10 Paid Traffic Sources

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Top 10 Paid Traffic Sources - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not perfect it is among the fastest ways to learn more about the lots of various traffic sources readily available on the web. It is of enormous value for any company owner or business owner looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just presume that the brand-new Traffic Secrets book will be amazing.