Top Digital Marketing Books To Read – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsTop Digital Marketing Books To Read

Writing a review about a book that has not been launched is a little tricky – however what is necessary to comprehend is the background of Traffic Secrets.

Top Digital Marketing Books To Read Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it adds a huge quantity of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a really revitalizing view.

However more notably he is now talking about the topic which needs to be at the heart of all service. How do you get traffic, potential customers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of factors why a business may not endure – but without a doubt one of the most significant is a lack of traffic! With no paying consumers, or traffic, you simply don’t have a service.

And yet it is among the areas that is both over-looked, and challenging to define. I think it is due to the fact that it is a difficult topic, many entrepreneur just neglect it. They take the “build it and they will come” method – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every niche imaginable. Yet for many online companies they seem like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have a limitless supply of traffic? Many stay stuck and struggling?. Top Digital Marketing Books To Read

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to an organisation success, and why everyone in business ought to be buying education around this subject.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be simple right? However that is not the case otherwise everybody would have split it.

Let’s say that you have actually discovered a traffic source and your business is doing terrific. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See when you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

Who Is Russel Brunson Top Digital Marketing Books To Read

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around considering that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are extraordinary value each on their own. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. How can you take an intricate job or idea and make it basic.

It is often said that there is nothing new – which the more things change, the more they remain the same. This is the case with a number of Russell’s products.

You see much of what Russell sells are really ideas and principles that somebody else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the concept originated from.

Russell has stayed a trainee – which is definitely the very best way to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will get key concepts.

Russell is also an amazing story teller. He has an unbelievable capability to take ideas that might be tricky to grasp, and retell them in a simple, simple to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does in fact mention and offer the credit. His method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it difficult and suffered lots of many set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world. The advice and experience he twists around the idea is valuable.

What does this imply?

I believe it indicates that practically anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in a way that we can execute and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Top Digital Marketing Books To Read

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the reasonably small tight online marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed closely.

The real remarkable part of the story is that lots of years later on Russell still saw the huge value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He found a way to use it to develop even more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When many so called expert’s were attempting to keep whatever about online success a secret, the book was launched at a time. In typical Russell Brunson design, he published all the secrets offered for anybody who took the time to comprehend the book and read.

It includes a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your product sell price.
  • How to find your dream clients; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by numerous individuals, consisting of the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – particularly if you prepare to develop an online business. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in the ideal way to attract individuals.
  • Creating belief; How to develop a belief in people that they can accomplish the result you are offering. Many people are simply stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is receiving is much greater than the amount they spend for it.

In lots of ways this book is a script for how Russell has discovered to market and offer over numerous years online. It is the very same procedure and tools he utilizes everyday in his company to make it the substantial success that it is.  Top Digital Marketing Books To Read

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be drawn from this original course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather detailed modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard concepts that will be constructed on. These include domain names, branding and target markets. , if your are a newbie to online marketing this very first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very important topic, and one close to my heart as I love utilizing SEO as a crucial traffic source in my service. Do this part right and you have endless complimentary traffic for many years. You will discover the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll discover how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary strategies that you can utilize to create traffic via e-commerce. You will discover how you can utilize Amazon’s product marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation consisting of, lower your cost per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two dozen private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app people were utilizing, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have pertained to your site, but not yet bought. If you are using paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Often there are untapped markets merely due to the reality t that they do not speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually become the major source of traffic and leads for a lot of online service owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the essential principles such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the strategies have truly remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and offer value to your audience. You are also revealed how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the reality that it is in fact owned by Google implies it is a platform that all business must be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you remain focused and organised is actually crucial.

Phew that is a lot! It truly is remarkable value when you break it down across all the module. Anyone of these modules would blow away the training programs turning up by “gurus” who have only been around for a couple of months!  Top Digital Marketing Books To Read

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

As usual it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to cover their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA difficulty. This truly is fantastic worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Top Digital Marketing Books To Read

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Top Digital Marketing Books To Read - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first released.

While it’s not perfect it is among the fastest ways to find out about the lots of various traffic sources offered on the internet. It is of enormous value for any organisation owner or business owner seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only assume that the brand-new Traffic Secrets book will be amazing.