Traffic Builder Marketing Examples – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsTraffic Builder Marketing Examples

Composing a review about a book that has not been released is a little difficult – however what is essential to comprehend is the background of Traffic Secrets.

Traffic Builder Marketing Examples Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web guru to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is an actually refreshing view.

But more significantly he is now talking about the subject which should be at the heart of all company. How do you get traffic, possible consumers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons an organisation might not endure – but by far among the most significant is an absence of traffic! Without any paying consumers, or traffic, you just don’t have a company.

And yet it is one of the areas that is both over-looked, and difficult to specify. I believe it is due to the fact that it is a difficult subject, numerous company owner merely neglect it. They take the “build it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche you can possibly imagine. For a lot of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so easy and appear to have a limitless supply of traffic? Most stay stuck and having a hard time?. Traffic Builder Marketing Examples

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a business success, and why everyone in company ought to be buying education around this topic.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be simple right? That is not the case otherwise everyone would have cracked it.

Likewise, let’s state that you have found a traffic source and your service is doing great. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

Who Is Russel Brunson Traffic Builder Marketing Examples

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are amazing value each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels easy. And this appears to be his technique to everything. How can you take a complex task or concept and make it basic. How do you simplify to basic components that can be executed on and after that repeated to scale.

It is typically said that there is absolutely nothing brand-new – which the more things change, the more they remain the exact same. This is the case with many of Russell’s products.

You see much of what Russell offers are actually ideas and ideas that somebody else created. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS offers credit to where the concept came from.

Russell has remained a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will select up key concepts.

Russell is also a remarkable story teller. He has an unbelievable ability to take ideas that may be tricky to understand, and retell them in an easy, simple to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series truly originated from Andre Chaperon, who Russell does actually give the credit and mention. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

So what does this suggest?

I believe it means that nearly anything Russell contributes to producing is of the greatest worth. He takes the finest of the very best and replays it to us in a method that we can execute and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other items.  Traffic Builder Marketing Examples

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was constructing an online service back when the majority of us barely knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, at least in the fairly little tight web marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed carefully.

The real remarkable part of the story is that several years later on Russell still saw the substantial value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He discovered a method to utilize it to create much more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was released at a time when lots of so called guru’s were attempting to keep everything about online success a secret. In common Russell Brunson style, he published all the secrets offered for anyone who took the time to understand the book and read.

It contains a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-altering” by so many people, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – especially if you plan to build an online service. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to create a belief in individuals that they can attain the result you are offering. Many people are just stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is receiving is much higher than the amount they spend for it.

In numerous methods this book is a script for how Russell has discovered to market and offer over numerous years online. It is the very same process and tools he uses everyday in his service to make it the huge success that it is.  Traffic Builder Marketing Examples

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and topics will be drawn from this original course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 quite detailed modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental ideas that will be developed on. These include domain, branding and target markets. , if your are a novice to online marketing this very first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You also find out about the finest traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a very crucial topic, and one near to my heart as I love using SEO as a crucial traffic source in my company. Do this part right and you have endless free traffic for many years. You will find out the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the process is uncomplicated.. Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible techniques that you can utilize to produce traffic through e-commerce. You will discover how you can utilize Amazon’s product marketing API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service consisting of, lower your cost per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots individual lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you require to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app individuals were utilizing, that could drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The essential concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, however not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including various languages. Often there are untapped markets simply due to the fact t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has actually become the major source of traffic and leads for the majority of online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover methods like leveraging Facebook likes and shares, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the crucial ideas such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the techniques have actually remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer worth to your audience. You are also shown how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the truth that it is actually owned by Google indicates it is a platform that all company must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very simple to become overloaded and sidetracked. {So a well laid-out a master strategy to help you remain focused and arranged is really crucial.

Phew that is a lot! It actually is remarkable worth when you break it down across all the module. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a couple of months!  Traffic Builder Marketing Examples

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

But as normal it appears like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anyone attempting to cover their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA challenge. This actually is fantastic value for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic Builder Marketing Examples

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Builder Marketing Examples - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is one of the fastest ways to learn more about the many different traffic sources available on the web. It is of enormous worth for any entrepreneur or entrepreneur seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just assume that the brand-new Traffic Secrets book will be amazing.