Traffic Builder Meaning In Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsTraffic Builder Meaning In Marketing

Composing a review about a book that has not been launched is a little challenging – however what is necessary to understand is the background of Traffic Secrets.

Traffic Builder Meaning In Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web guru to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it includes a huge amount of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a really refreshing view.

More importantly he is now talking about the subject which should be at the heart of all business. How do you get traffic, prospective customers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons a business might not make it through – but without a doubt one of the most significant is an absence of traffic! Without any paying customers, or traffic, you merely do not have an organisation.

And yet it is one of the locations that is both over-looked, and tough to specify. I believe it is due to the fact that it is a challenging subject, so numerous organisation owners merely overlook it. They take the “develop it and they will come” method – which plainly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals buying product or services online – in every niche imaginable. For the majority of online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have an unlimited supply of traffic? Many stay stuck and struggling?. Traffic Builder Meaning In Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to a business success, and why everybody in business must be purchasing education around this subject.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everyone would have cracked it.

Let’s state that you have discovered a traffic source and your business is doing terrific. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you desire.

So Who Is Russel Brunson Traffic Builder Meaning In Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are incredible value each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the principle of making sales funnels easy. How can you take a complex job or idea and make it simple.

It is often said that there is nothing new – which the more things change, the more they stay the exact same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are really ideas and concepts that someone else developed. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually stayed a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will choose up essential ideas.

Russell is also a fantastic story teller. He has an incredible ability to take concepts that may be difficult to comprehend, and retell them in a basic, easy to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series really came from Andre Chaperon, who Russell does actually give the credit and mention. His way of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world.

What does this mean?

I think it indicates that nearly anything Russell has a hand in producing is of the highest value. He takes the very best of the best and replays it to us in a method that we can execute and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Traffic Builder Meaning In Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was constructing an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he became someone Russell looked up to, and followed closely.

The real fascinating part of the story is that lots of years later Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it became an upsell to his other items. He discovered a way to use it to develop much more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was released at a time when many so called master’s were trying to keep everything about online success a trick. In typical Russell Brunson design, he released all the secrets readily available for anyone who took the time to comprehend the book and read.

It contains a step-by-step actionable blueprint for any who is new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your item sell price.
  • How to find your dream clients; how to turn potential customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-changing” by many people, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you prepare to construct an online company. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in the ideal way to attract individuals.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are selling. The majority of people are simply stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much greater than the quantity they pay for it.

In many methods this book is a script for how Russell has actually found out to market and sell over several years online. It is the very same process and tools he utilizes everyday in his organisation to make it the huge success that it is.  Traffic Builder Meaning In Marketing

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and subjects will be drawn from this original course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 quite comprehensive modules! So let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic principles that will be developed on. These include domain names, branding and target audience. , if your are a beginner to online marketing this first module is so important to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also discover the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I like using SEO as a key traffic source in my company. Do this part right and you have endless free traffic for many years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. , if done right the process is simple.. Start an affiliate program, hire affiliates to promote for your organisation and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable strategies that you can utilize to produce traffic via e-commerce. You will find out how you can utilize Amazon’s product advertising API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you require to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app individuals were using, that might drive traffic to your service! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have pertained to your site, however not yet made a purchase. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of different languages. Often there are untapped markets merely due to the fact t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually ended up being the significant source of traffic and leads for most online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover strategies like leveraging Facebook shares and likes, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred strategy! John covers the crucial principles such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the methods have really remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are also shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the fact that it is really owned by Google means it is a platform that all business should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be very simple to become overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is truly essential.

Phew that is a lot! It actually is incredible worth when you break it down throughout all the module. Anyone of these modules would blow away the training programs appearing by “masters” who have actually only been around for a couple of months!  Traffic Builder Meaning In Marketing

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

But as normal it appears like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package deal or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you thinking???!!! It is one of the finest training programs for anyone trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This actually is incredible value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be refreshed. But it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic Builder Meaning In Marketing

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Builder Meaning In Marketing - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to discover about the numerous different traffic sources offered on the internet. It is of massive value for any entrepreneur or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just presume that the new Traffic Secrets book will be fantastic.