Traffic Builders Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsTraffic Builders Marketing

Composing a review about a book that has not been released is a little challenging – but what is very important to comprehend is the background of Traffic Secrets.

Traffic Builders Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web master to earn money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it adds a big amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly revitalizing view.

More notably he is now talking about the topic which ought to be at the heart of all company. How do you get traffic, prospective customers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that a service might not make it through – but by far among the biggest is an absence of traffic! Without any paying customers, or traffic, you simply don’t have a company.

And yet it is among the locations that is both over-looked, and difficult to define. I believe it is because it is a difficult subject, many entrepreneur merely ignore it. They take the “construct it and they will come” method – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche possible. For the majority of online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an unlimited supply of traffic? Most remain stuck and having a hard time?. Traffic Builders Marketing

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a service success, and why everybody in organisation must be investing in education around this subject.

Today there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everyone would have broken it.

Let’s say that you have actually discovered a traffic source and your service is doing terrific. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson Traffic Builders Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are incredible value each by themselves. I strongly recommend you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complicated task or concept and make it easy.

It is frequently said that there is absolutely nothing brand-new – which the more things alter, the more they remain the same. This is the case with a number of Russell’s items.

You see much of what Russell offers are really concepts and principles that somebody else produced. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the idea came from.

Russell has actually stayed a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has made certain he studies it in detail, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will get crucial ideas.

Russell is likewise a fantastic story teller. He has an unbelievable ability to take ideas that might be tricky to comprehend, and retell them in an easy, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence truly came from Andre Chaperon, who Russell does actually point out and give the credit. His way of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it tough and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it works in the real life. The advice and experience he wraps around the principle is invaluable.

What does this indicate?

I think it indicates that practically anything Russell has a hand in producing is of the greatest value. He takes the finest of the best and replays it to us in such a way that we can execute and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Traffic Builders Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online company back when most of us barely knew what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, at least in the reasonably little tight web marketing circle – as it was back then. And he became someone Russell admired, and followed carefully.

The genuine remarkable part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it became an upsell to his other products. He discovered a method to use it to create much more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When lots of so called guru’s were attempting to keep whatever about online success a secret, the book was launched at a time. However in typical Russell Brunson design, he released all the secrets readily available for anybody who took the time to read and comprehend the book.

It consists of a step-by-step actionable plan for any who is new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your item sell price.
  • How to find your dream consumers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-changing” by a lot of people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to develop an online company. It shares the secrets around developing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the right method to attract individuals.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are offering. Many people are merely stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is receiving is much higher than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually learnt to market and sell over numerous years online. It is the exact same procedure and tools he utilizes daily in his business to make it the substantial success that it is.  Traffic Builders Marketing

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and subjects will be taken from this original course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 quite thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental concepts that will be constructed on. These include domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will recover out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I love using SEO as a key traffic source in my service. Do this part right and you have limitless complimentary traffic for many years. You will discover the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing methods and methods that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable techniques that you can utilize to generate traffic via e-commerce. You will learn how you can use Amazon’s product marketing API to improve the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation consisting of, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your website. This module shows you what you require to begin, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app people were utilizing, that could drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your site without buying? That is what you are taught here – how you retarget people who have concerned your website, but not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of various languages. Frequently there are untapped markets just due to the truth t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has ended up being the major source of traffic and leads for the majority of online business owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and incorporating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the strategies have really stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and offer worth to your audience. You are also revealed how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the reality that it is actually owned by Google indicates it is a platform that all company should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and organised is actually essential.

Phew that is a lot! It truly is incredible value when you simplify across all the module. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a couple of months!  Traffic Builders Marketing

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

As normal it looks like Russel and the group will be releasing the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the best training programs for anybody trying to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA challenge. This really is remarkable worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Traffic Builders Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Builders Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is among the fastest ways to learn more about the lots of different traffic sources available on the web. It is of huge value for any organisation owner or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just assume that the new Traffic Secrets book will be fantastic.