Traffic Fastlane Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsTraffic Fastlane Marketing

Writing a review about a book that has actually not been released is a little tricky – but what is crucial to comprehend is the background of Traffic Secrets.

Traffic Fastlane Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a big quantity of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a really refreshing view.

More significantly he is now talking about the subject which should be at the heart of all organisation. How do you get traffic, possible customers, to your business?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons a company might not survive – but without a doubt among the greatest is an absence of traffic! Without any paying consumers, or traffic, you merely do not have a company.

And yet it is among the areas that is both over-looked, and hard to specify. I believe it is because it is a tough subject, a lot of company owners merely overlook it. They take the “develop it and they will come” technique – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every niche you can possibly imagine. Yet for most online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have a limitless supply of traffic? But many remain stuck and struggling?. Traffic Fastlane Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to a service success, and why everyone in organisation should be investing in education around this topic.

Today there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everybody would have split it.

Also, let’s say that you have discovered a traffic source and your company is doing fantastic. What would occur if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See when you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Traffic Fastlane Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible worth each on their own. If you have not read them, then I highly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complicated job or idea and make it easy.

It is often stated that there is absolutely nothing new – which the more things change, the more they stay the same. This holds true with many of Russell’s products.

You see much of what Russell offers are really ideas and concepts that another person created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has stayed a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also a fantastic story teller. He has an unbelievable capability to take concepts that may be challenging to grasp, and retell them in a basic, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does in fact provide the credit and mention. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

But it is moreover. Russell is deep in the trenches as a web marketer. He has done it tough and suffered lots of many set-backs and failures. So when he takes a concept and retells it – he does it from a location of understanding how it operates in the real life. The recommendations and experience he twists around the idea is invaluable.

So what does this indicate?

I believe it suggests that practically anything Russell has a hand in producing is of the greatest value. He takes the finest of the best and replays it to us in a manner that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Traffic Fastlane Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online organisation back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being famous, at least in the fairly small tight online marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed carefully.

The genuine interesting part of the story is that several years later on Russell still saw the big worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a method to utilize it to develop even more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

When numerous so called master’s were trying to keep whatever about online success a secret, the book was launched at a time. In typical Russell Brunson design, he published all the secrets offered for anybody who took the time to check out and understand the book.

It consists of a detailed actionable plan for any who is brand-new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your product sell price.
  • How to find your dream customers; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by a lot of people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – specifically if you plan to construct an online organisation. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in properly to draw in individuals.
  • Creating belief; How to develop a belief in people that they can achieve the result you are offering. Most individuals are merely stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is receiving is much higher than the quantity they pay for it.

In lots of ways this book is a script for how Russell has found out to market and sell over numerous years online. It is the exact same process and tools he uses daily in his company to make it the huge success that it is.  Traffic Fastlane Marketing

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be taken from this initial course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 quite extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be built on. These consist of domain, branding and target markets. If your are a rookie to internet marketing this first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s something to get traffic to your service, but if your copy is bad, they will recuperate out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near to my heart as I love utilizing SEO as a key traffic source in my service. Do this part right and you have unlimited complimentary traffic for several years. You will discover the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. If done right the procedure is straightforward. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing strategies that you can use to generate traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to improve the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two dozen private lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you need to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app people were utilizing, that might drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have concerned your website, however not yet made a purchase. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Typically there are untapped markets merely due to the reality t that they don’t speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has become the significant source of traffic and leads for many online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn methods like leveraging Facebook shares and likes, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the crucial ideas such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the methods have really remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply value to your audience. You are likewise shown how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the fact that it is actually owned by Google indicates it is a platform that all organisation must be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very easy to become overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and organised is really essential.

Phew that is a lot! It truly is incredible worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have only been around for a couple of months!  Traffic Fastlane Marketing

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

However as usual it looks like Russel and the group will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a plan offer or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA challenge. This truly is remarkable worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be revitalized. But it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic Fastlane Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Fastlane Marketing - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to discover the many various traffic sources available on the web. It is of enormous value for any company owner or business owner aiming to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only presume that the new Traffic Secrets book will be fantastic.