Traffic From Content Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsTraffic From Content Marketing

Writing a review about a book that has not been released is a little difficult – but what is crucial to comprehend is the background of Traffic Secrets.

Traffic From Content Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it adds a substantial quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

More notably he is now talking about the topic which must be at the heart of all company. How do you get traffic, potential clients, to your organisation?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons that a service may not endure – however without a doubt among the greatest is a lack of traffic! Without any paying clients, or traffic, you simply don’t have an organisation.

And yet it is among the locations that is both over-looked, and challenging to define. I think it is due to the fact that it is a hard subject, so lots of entrepreneur simply disregard it. They take the “construct it and they will come” method – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every niche imaginable. For most online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so easy and appear to have an unlimited supply of traffic? But a lot of stay stuck and having a hard time?. Traffic From Content Marketing

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a business success, and why everybody in service must be buying education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be easy right? That is not the case otherwise everyone would have split it.

Also, let’s say that you have actually discovered a traffic source and your service is doing fantastic. What would take place if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your business and free to take it anywhere you want.

So Who Is Russel Brunson Traffic From Content Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are amazing worth each by themselves. If you have not read them, then I strongly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. And this appears to be his technique to everything. How can you take an intricate job or idea and make it simple. How do you break it down to simple parts that can be performed on and then repeated to scale.

It is often said that there is nothing new – which the more things change, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell sells are really ideas and principles that someone else created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the idea originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will get key concepts.

Russell is also a remarkable story teller. He has an extraordinary capability to take ideas that might be difficult to comprehend, and retell them in an easy, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does really mention and give the credit. But his method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world.

So what does this indicate?

I think it suggests that almost anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in such a way that we can understand and execute into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Traffic From Content Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was developing an online organisation back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, at least in the reasonably small tight web marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The genuine remarkable part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He found a method to use it to produce a lot more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When many so called expert’s were attempting to keep everything about online success a secret, the book was launched at a time. In typical Russell Brunson design, he released all the secrets offered for anybody who took the time to comprehend the book and read.

It consists of a detailed actionable plan for any who is new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has actually been called “life-altering” by many individuals, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – especially if you plan to develop an online organisation. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in properly to bring in people.
  • Creating belief; How to develop a belief in people that they can achieve the outcome you are selling. Many people are merely stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is receiving is much greater than the quantity they spend for it.

In numerous ways this book is a script for how Russell has found out to market and offer over numerous years online. It is the exact same procedure and tools he utilizes everyday in his company to make it the big success that it is.  Traffic From Content Marketing

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and subjects will be taken from this initial course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 quite thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard ideas that will be built on. These include domain names, branding and target audience. , if your are a novice to online marketing this very first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very essential subject, and one near my heart as I enjoy utilizing SEO as an essential traffic source in my company. Do this part right and you have endless complimentary traffic for several years. You will learn the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to discover how to grow it and also look after it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible strategies that you can utilize to generate traffic by means of e-commerce. You will learn how you can utilize Amazon’s product marketing API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a business consisting of, lower your cost per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover tested methods for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app individuals were utilizing, that could drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually come to your site, but not yet purchased. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Typically there are untapped markets simply due to the reality t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has ended up being the major source of traffic and leads for most online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook likes and shares, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the crucial concepts such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have actually truly stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are also revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the truth that it is in fact owned by Google implies it is a platform that all business ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super simple to become overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is actually crucial.

Phew that is a lot! It truly is fantastic worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs popping up by “experts” who have only been around for a few months!  Traffic From Content Marketing

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package offer or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anyone attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA difficulty. This actually is amazing value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic From Content Marketing

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic From Content Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is one of the fastest ways to learn more about the lots of various traffic sources readily available on the web. It is of enormous worth for any entrepreneur or entrepreneur looking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just assume that the brand-new Traffic Secrets book will be amazing.