Traffic In Online Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsTraffic In Online Marketing

Composing a review about a book that has actually not been released is a little challenging – however what is essential to understand is the background of Traffic Secrets.

Traffic In Online Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it adds a big quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly revitalizing view.

But more significantly he is now discussing the topic which needs to be at the heart of all business. How do you get traffic, possible customers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are many reasons why a company might not make it through – however without a doubt among the biggest is an absence of traffic! With no paying clients, or traffic, you merely do not have a business.

And yet it is one of the locations that is both over-looked, and hard to specify. I think it is because it is a difficult subject, so numerous entrepreneur just ignore it. They take the “build it and they will come” approach – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing items and services online – in every niche you can possibly imagine. For most online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an endless supply of traffic? A lot of stay stuck and having a hard time?. Traffic In Online Marketing

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a business success, and why everybody in company should be purchasing education around this subject.

Right now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? But that is not the case otherwise everyone would have broken it.

Let’s state that you have actually discovered a traffic source and your company is doing great. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

Who Is Russel Brunson Traffic In Online Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are amazing worth each on their own. If you haven’t read them, then I strongly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complicated task or concept and make it easy.

It is typically stated that there is absolutely nothing new – which the more things alter, the more they stay the same. This holds true with much of Russell’s products.

You see much of what Russell offers are in fact concepts and ideas that somebody else developed. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS offers credit to where the concept originated from.

Russell has remained a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get key concepts.

Russell is likewise an amazing story teller. He has an unbelievable ability to take ideas that may be difficult to understand, and retell them in a simple, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact point out and provide the credit. His way of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

So what does this imply?

I believe it suggests that practically anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in a manner that we can understand and implement into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Traffic In Online Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online business back when the majority of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being famous, a minimum of in the reasonably little tight web marketing circle – as it was at that time. And he ended up being someone Russell admired, and followed carefully.

The real remarkable part of the story is that many years later on Russell still saw the huge worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a way to use it to produce much more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was launched at a time when many so called guru’s were trying to keep whatever about online success a trick. But in normal Russell Brunson design, he released all the secrets available for anyone who made the effort to understand the book and read.

It contains a detailed actionable plan for any who is new to internet marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn possible customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-changing” by many people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you prepare to develop an online organisation. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in the proper way to draw in individuals.
  • Creating belief; How to produce a belief in individuals that they can accomplish the outcome you are selling. The majority of people are merely stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is receiving is much higher than the quantity they spend for it.

In lots of ways this book is a script for how Russell has discovered to market and offer over several years online. It is the very same process and tools he utilizes everyday in his service to make it the substantial success that it is.  Traffic In Online Marketing

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and topics will be drawn from this original course – so it’s a great location to start.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite thorough modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be constructed on. These consist of domain names, branding and target markets. If your are a beginner to internet marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise discover about the very best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s something to get traffic to your business, but if your copy is bad, they will recover out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near to my heart as I like utilizing SEO as a key traffic source in my service. Do this part right and you have limitless free traffic for several years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the procedure is straightforward. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing methods that you can use to produce traffic by means of e-commerce. You will learn how you can utilize Amazon’s item marketing API to improve the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a service including, lower your cost per visitor, boost traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John also shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you need to begin, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app individuals were using, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The essential concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your website without purchasing? That is what you are taught here – how you retarget people who have concerned your website, however not yet purchased. If you are using paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the significant source of traffic and leads for a lot of online organisation owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you find out techniques like leveraging Facebook likes and shares, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the crucial ideas such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have actually actually remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the truth that it is in fact owned by Google means it is a platform that all business must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is actually essential.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable value. Anyone of these modules would blow away the training programs popping up by “experts” who have actually just been around for a couple of months!  Traffic In Online Marketing

How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

As normal it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA challenge. This really is fantastic worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic In Online Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic In Online Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first launched.

While it’s not ideal it is one of the fastest methods to discover the numerous various traffic sources available on the internet. It is of massive worth for any entrepreneur or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just assume that the new Traffic Secrets book will be incredible.