Traffic Marketing & Communications Ltd – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsTraffic Marketing & Communications Ltd

Writing a review about a book that has not been launched is a little challenging – however what is necessary to understand is the background of Traffic Secrets.

Traffic Marketing & Communications Ltd Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it includes a big amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a really rejuvenating view.

More notably he is now talking about the subject which needs to be at the heart of all business. How do you get traffic, possible customers, to your organisation?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons that an organisation may not make it through – however by far one of the biggest is an absence of traffic! With no paying consumers, or traffic, you merely don’t have an organisation.

And yet it is one of the locations that is both over-looked, and tough to define. I believe it is since it is a challenging topic, a lot of organisation owners simply neglect it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every specific niche you can possibly imagine. For a lot of online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have a limitless supply of traffic? However many remain stuck and having a hard time?. Traffic Marketing & Communications Ltd

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to an organisation success, and why everyone in organisation ought to be purchasing education around this topic.

Right now there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everybody would have split it.

Also, let’s say that you have discovered a traffic source and your business is doing fantastic. What would occur if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Traffic Marketing & Communications Ltd

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are incredible value each on their own. I highly suggest you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. And this seems his technique to whatever. How can you take an intricate task or idea and make it easy. How do you simplify to basic components that can be performed on and then duplicated to scale.

It is frequently said that there is absolutely nothing new – and that the more things alter, the more they remain the very same. This is the case with much of Russell’s items.

You see much of what Russell offers are in fact concepts and concepts that somebody else developed. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually stayed a trainee – which is definitely the very best way to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will get essential ideas.

Russell is also an amazing story teller. He has an amazing capability to take concepts that may be difficult to grasp, and retell them in an easy, simple to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does actually give the credit and mention. His way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world.

What does this indicate?

I think it implies that almost anything Russell contributes to producing is of the greatest worth. He takes the very best of the finest and replays it to us in a manner that we can comprehend and implement into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Traffic Marketing & Communications Ltd

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was building an online business back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, at least in the fairly little tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed carefully.

The real remarkable part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other items. He discovered a way to use it to create much more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when many so called master’s were trying to keep whatever about online success a trick. But in typical Russell Brunson design, he released all the secrets offered for anybody who took the time to read and understand the book.

It consists of a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your item sell price.
  • How to find your dream customers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has been called “life-changing” by a lot of people, consisting of the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – particularly if you prepare to develop an online company. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in the proper way to bring in people.
  • Creating belief; How to produce a belief in people that they can accomplish the result you are offering. The majority of people are merely stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much greater than the amount they spend for it.

In many methods this book is a script for how Russell has learnt to market and offer over several years online. It is the exact same procedure and tools he utilizes daily in his organisation to make it the substantial success that it is.  Traffic Marketing & Communications Ltd

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and topics will be taken from this initial course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 quite extensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic ideas that will be constructed on. These consist of domain names, branding and target markets. , if your are a newbie to online marketing this first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target market, including where they hang out, the keywords to find them and the ad copy that they will respond to. You likewise find out about the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really important topic, and one close to my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have endless complimentary traffic for years. You will find out the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll learn how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. , if done right the process is uncomplicated.. Start an affiliate program, hire affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary tactics that you can use to create traffic via e-commerce. You will discover how you can use Amazon’s product marketing API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a business including, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and the usage of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you require to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were using, that might drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The essential concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your site, however not yet bought. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Typically there are untapped markets merely due to the truth t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually ended up being the significant source of traffic and leads for many online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover techniques like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite method! John covers the key principles such as on and off-page SEO. While a few of the tools talked about are a little outdated, the strategies have actually actually remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and provide value to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the truth that it is in fact owned by Google suggests it is a platform that all organisation need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be incredibly easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and arranged is truly important.

Phew that is a lot! When you break it down across all the module, it actually is remarkable worth. Anybody of these modules would blow away the training programs appearing by “gurus” who have actually just been around for a couple of months!  Traffic Marketing & Communications Ltd

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

As usual it looks like Russel and the group will be releasing the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle offer or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the finest training programs for anybody attempting to wrap their head around internet marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA difficulty. This actually is fantastic value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Traffic Marketing & Communications Ltd

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Marketing & Communications Ltd - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest methods to learn more about the numerous different traffic sources offered on the internet. It is of massive worth for any company owner or business owner wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only presume that the new Traffic Secrets book will be remarkable.