Traffic Marketing Sources – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsTraffic Marketing Sources

Composing a review about a book that has actually not been released is a little tricky – however what is important to comprehend is the background of Traffic Secrets.

Traffic Marketing Sources Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this just another marketing book by a so called web master to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is an actually revitalizing view.

More notably he is now talking about the topic which ought to be at the heart of all organisation. How do you get traffic, potential customers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons why a business may not survive – however without a doubt among the greatest is an absence of traffic! Without any paying consumers, or traffic, you simply do not have an organisation.

And yet it is one of the areas that is both over-looked, and challenging to define. I believe it is since it is a hard subject, so numerous entrepreneur just ignore it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche possible. Yet for the majority of online businesses they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an unlimited supply of traffic? But most remain stuck and struggling?. Traffic Marketing Sources

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a service success, and why everyone in business ought to be buying education around this subject.

Right now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? That is not the case otherwise everyone would have split it.

Let’s say that you have actually discovered a traffic source and your organisation is doing terrific. What would occur if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your business and totally free to take it anywhere you desire.

So Who Is Russel Brunson Traffic Marketing Sources

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are incredible value each on their own. If you have not read them, then I strongly recommend you include it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels easy. And this seems his method to whatever. How can you take an intricate task or concept and make it basic. How do you simplify to basic components that can be performed on and then duplicated to scale.

It is often stated that there is nothing brand-new – which the more things change, the more they stay the very same. This is the case with a number of Russell’s items.

You see much of what Russell sells are actually concepts and ideas that another person developed. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually remained a trainee – which is absolutely the very best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will choose up essential concepts.

Russell is also an amazing story teller. He has an unbelievable capability to take concepts that may be tricky to understand, and retell them in an easy, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does in fact discuss and give the credit. His method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world.

What does this suggest?

I think it suggests that almost anything Russell contributes to producing is of the greatest value. He takes the finest of the best and replays it to us in a manner that we can carry out and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  Traffic Marketing Sources

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online company back when the majority of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he became someone Russell looked up to, and followed closely.

The genuine remarkable part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a method to use it to create a lot more worth in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was released at a time when numerous so called master’s were attempting to keep everything about online success a trick. In typical Russell Brunson style, he released all the secrets offered for anybody who took the time to understand the book and check out.

It contains a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream clients; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-changing” by so many people, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you prepare to develop an online business. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in the proper way to attract people.
  • Creating belief; How to create a belief in individuals that they can accomplish the result you are offering. Many people are merely stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is getting is much higher than the amount they pay for it.

In lots of ways this book is a script for how Russell has actually found out to market and offer over several years online. It is the same procedure and tools he uses daily in his business to make it the substantial success that it is.  Traffic Marketing Sources

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be taken from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite comprehensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic ideas that will be built on. These consist of domain, branding and target audience. If your are a beginner to online marketing this very first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise discover the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one close to my heart as I enjoy using SEO as a crucial traffic source in my company. Do this part right and you have limitless free traffic for many years. You will find out the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll find out how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the procedure is uncomplicated.. Start an affiliate program, recruit affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary tactics that you can use to create traffic through e-commerce. You will find out how you can utilize Amazon’s product marketing API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your cost per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you require to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were using, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually concerned your site, however not yet made a purchase. If you are using paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets simply due to the truth t that they do not speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has ended up being the major source of traffic and leads for a lot of online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite technique! John covers the essential principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have actually really stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer value to your audience. You are also revealed how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the fact that it is really owned by Google suggests it is a platform that all company must be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to become overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is actually essential.

Phew that is a lot! It truly is fantastic value when you simplify throughout all the module. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a couple of months!  Traffic Marketing Sources

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

However as normal it appears like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA obstacle. This actually is amazing value for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t buy the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic Marketing Sources

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Marketing Sources - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first released.

While it’s not best it is one of the fastest ways to discover the numerous different traffic sources available on the web. It is of huge value for any company owner or entrepreneur wanting to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just assume that the brand-new Traffic Secrets book will be remarkable.