Traffic Marking Dimensions – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsTraffic Marking Dimensions

Composing a review about a book that has not been launched is a little challenging – but what is very important to comprehend is the background of Traffic Secrets.

Traffic Marking Dimensions Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to generate income?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it includes a big quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a really refreshing view.

More notably he is now talking about the subject which should be at the heart of all company. How do you get traffic, potential customers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons that a company might not survive – however by far among the most significant is a lack of traffic! With no paying customers, or traffic, you just do not have a service.

And yet it is one of the areas that is both over-looked, and challenging to specify. I think it is because it is a challenging topic, a lot of business owners merely ignore it. They take the “build it and they will come” method – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche possible. Yet for many online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an unlimited supply of traffic? But many remain stuck and having a hard time?. Traffic Marking Dimensions

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a service success, and why everyone in company need to be purchasing education around this topic.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be easy right? That is not the case otherwise everybody would have split it.

Likewise, let’s state that you have discovered a traffic source and your business is doing terrific. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See once you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and totally free to take it anywhere you want.

Who Is Russel Brunson Traffic Marking Dimensions

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable value each on their own. If you have not read them, then I highly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. And this seems his approach to everything. How can you take an intricate task or concept and make it simple. How do you break it down to easy elements that can be executed on and after that repeated to scale.

It is often stated that there is nothing brand-new – which the more things alter, the more they stay the exact same. This holds true with a number of Russell’s items.

You see much of what Russell sells are in fact concepts and principles that someone else created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the idea originated from.

Russell has remained a trainee – which is definitely the best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will pick up essential ideas.

Russell is likewise a fantastic story teller. He has an unbelievable ability to take ideas that might be tricky to grasp, and retell them in a simple, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact discuss and offer the credit. But his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly related to it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it hard and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world. The recommendations and experience he twists around the idea is invaluable.

What does this mean?

I think it indicates that almost anything Russell has a hand in producing is of the highest value. He takes the finest of the best and replays it to us in such a way that we can understand and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Traffic Marking Dimensions

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was developing an online business back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, a minimum of in the reasonably small tight online marketing circle – as it was at that time. And he became someone Russell appreciated, and followed carefully.

The real remarkable part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He found a way to utilize it to develop much more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When numerous so called master’s were attempting to keep whatever about online success a trick, the book was launched at a time. In typical Russell Brunson style, he published all the secrets readily available for anybody who took the time to check out and comprehend the book.

It consists of a step-by-step actionable plan for any who is new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to build increasing value in your sales process to enhance your product sell price.
  • How to find your dream consumers; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has actually been called “life-altering” by many people, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – particularly if you plan to develop an online organisation. It shares the secrets around producing a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the ideal method to draw in individuals.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are selling. The majority of people are simply stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is receiving is much higher than the amount they pay for it.

In lots of methods this book is a script for how Russell has found out to market and offer over many years online. It is the very same procedure and tools he utilizes daily in his business to make it the big success that it is.  Traffic Marking Dimensions

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be drawn from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic ideas that will be built on. These consist of domain, branding and target audience. If your are a beginner to internet marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn about the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your organisation, however if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near my heart as I love using SEO as a crucial traffic source in my service. Do this part right and you have limitless totally free traffic for many years. You will learn the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll find out how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable strategies that you can use to produce traffic by means of e-commerce. You will discover how you can use Amazon’s product advertising API to increase the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge amount of traffic to your site. This module reveals you what you need to get started, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app people were using, that might drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually come to your site, however not yet made a purchase. If you are using paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of different languages. Often there are untapped markets simply due to the fact t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has actually become the significant source of traffic and leads for the majority of online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover strategies like leveraging Facebook shares and likes, and integrating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential ideas such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the strategies have really stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply value to your audience. If this isn’t your thing, you are also shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the truth that it is actually owned by Google means it is a platform that all service should be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely simple to become overwhelmed and distracted. {So a well laid-out a master strategy to assist you remain focused and arranged is really important.

Phew that is a lot! It truly is incredible value when you simplify across all the module. Anybody of these modules would blow away the training programs popping up by “masters” who have actually only been around for a couple of months!  Traffic Marking Dimensions

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

But as typical it appears like Russel and the group will be releasing the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anyone trying to wrap their head around internet marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA difficulty. This really is fantastic value for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Traffic Marking Dimensions

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Marking Dimensions - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first released.

While it’s not ideal it is one of the fastest ways to learn about the many different traffic sources readily available on the internet. It is of enormous value for any company owner or entrepreneur seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only assume that the brand-new Traffic Secrets book will be fantastic.