Traffic Marking Inc – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsTraffic Marking Inc

Composing a review about a book that has actually not been launched is a little challenging – but what is necessary to understand is the background of Traffic Secrets.

Traffic Marking Inc Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called web guru to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a huge amount of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is an actually refreshing view.

But more importantly he is now discussing the topic which ought to be at the heart of all business. How do you get traffic, potential consumers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons a service may not survive – but by far among the greatest is an absence of traffic! Without any paying customers, or traffic, you merely don’t have a service.

And yet it is among the areas that is both over-looked, and challenging to define. I believe it is since it is a hard topic, a lot of entrepreneur just neglect it. They take the “construct it and they will come” technique – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche possible. For many online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have a limitless supply of traffic? A lot of stay stuck and struggling?. Traffic Marking Inc

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to an organisation success, and why everybody in company should be buying education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? However that is not the case otherwise everyone would have split it.

Also, let’s state that you have actually discovered a traffic source and your organisation is doing great. What would happen if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and totally free to take it anywhere you want.

Who Is Russel Brunson Traffic Marking Inc

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has been around given that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are amazing worth each on their own. I highly suggest you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complicated task or concept and make it simple.

It is frequently said that there is absolutely nothing brand-new – and that the more things alter, the more they remain the exact same. This is the case with a number of Russell’s items.

You see much of what Russell offers are in fact ideas and ideas that another person developed. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has stayed a trainee – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get crucial ideas.

Russell is likewise an incredible story teller. He has an unbelievable capability to take concepts that might be tricky to understand, and retell them in a simple, easy to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series truly originated from Andre Chaperon, who Russell does in fact give the credit and discuss. However his way of retelling what the SOS series is, and how you can use it, now has his name largely related to it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world.

So what does this suggest?

I think it suggests that almost anything Russell contributes to producing is of the greatest worth. He takes the finest of the very best and replays it to us in such a way that we can implement and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other products.  Traffic Marking Inc

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was building an online business back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the fairly little tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed closely.

The genuine fascinating part of the story is that lots of years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to use it to develop much more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was launched at a time when many so called master’s were attempting to keep everything about online success a secret. However in typical Russell Brunson style, he published all the secrets offered for anybody who took the time to check out and comprehend the book.

It consists of a detailed actionable blueprint for any who is new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream customers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-altering” by numerous people, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you prepare to construct an online company. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the right way to attract people.
  • Creating belief; How to create a belief in individuals that they can achieve the result you are offering. The majority of individuals are simply stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much greater than the quantity they pay for it.

In many methods this book is a script for how Russell has found out to market and offer over several years online. It is the same process and tools he uses daily in his service to make it the substantial success that it is.  Traffic Marking Inc

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be drawn from this initial course – so it’s a good place to start.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite detailed modules! So let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic principles that will be constructed on. These consist of domain names, branding and target audience. , if your are a rookie to online marketing this very first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, including where they hang out, the keywords to find them and the ad copy that they will react to. You also learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily ignored. It’s something to get traffic to your service, however if your copy is bad, they will recover out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very important topic, and one near my heart as I love using SEO as a key traffic source in my business. Do this part right and you have endless complimentary traffic for years. You will find out the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible techniques that you can use to generate traffic by means of e-commerce. You will find out how you can utilize Amazon’s item marketing API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots individual lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive quantity of traffic to your website. This module shows you what you need to start, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app individuals were using, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your site, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Often there are untapped markets just due to the reality t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has actually become the major source of traffic and leads for a lot of online entrepreneur. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn strategies like leveraging Facebook likes and shares, and incorporating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the essential ideas such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and provide worth to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the fact that it is really owned by Google implies it is a platform that all business should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be incredibly easy to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to help you remain focused and organised is actually important.

Phew that is a lot! It really is incredible value when you simplify throughout all the module. Anyone of these modules would blow away the training programs popping up by “masters” who have actually only been around for a couple of months!  Traffic Marking Inc

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

However as typical it appears like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the best training programs for anybody trying to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA challenge. This really is amazing worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Traffic Marking Inc

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Marking Inc - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not ideal it is one of the fastest ways to find out about the lots of different traffic sources offered on the internet. It is of huge worth for any company owner or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only assume that the new Traffic Secrets book will be incredible.