Traffic Marking Systems – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsTraffic Marking Systems

Writing a review about a book that has not been launched is a little challenging – but what is very important to understand is the background of Traffic Secrets.

Traffic Marking Systems Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet master to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it adds a huge quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

But more importantly he is now speaking about the topic which ought to be at the heart of all organisation. How do you get traffic, potential clients, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons that an organisation might not endure – but by far one of the biggest is a lack of traffic! Without any paying clients, or traffic, you simply do not have a service.

And yet it is one of the locations that is both over-looked, and difficult to define. I think it is due to the fact that it is a challenging topic, a lot of service owners merely disregard it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche you can possibly imagine. For many online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an endless supply of traffic? Most stay stuck and having a hard time?. Traffic Marking Systems

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to an organisation success, and why everyone in business need to be investing in education around this subject.

Now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using among these should be simple right? But that is not the case otherwise everyone would have split it.

Let’s say that you have actually discovered a traffic source and your company is doing great. What would take place if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your company and complimentary to take it anywhere you want.

So Who Is Russel Brunson Traffic Marking Systems

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around given that there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are amazing value each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complex task or idea and make it simple.

It is typically said that there is absolutely nothing new – which the more things change, the more they stay the exact same. This holds true with much of Russell’s items.

You see much of what Russell sells are in fact ideas and concepts that somebody else developed. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS provides credit to where the idea came from.

Russell has stayed a student – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will pick up crucial ideas.

Russell is also a remarkable story teller. He has an extraordinary ability to take concepts that may be tricky to comprehend, and retell them in a basic, easy to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact mention and provide the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it difficult and suffered numerous many set-backs and failures. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world. The advice and experience he twists around the concept is valuable.

So what does this suggest?

I believe it implies that almost anything Russell contributes to producing is of the greatest worth. He takes the very best of the very best and replays it to us in such a way that we can execute and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Traffic Marking Systems

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was developing an online service back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, at least in the fairly small tight online marketing circle – as it was back then. And he ended up being someone Russell admired, and followed carefully.

The genuine interesting part of the story is that lots of years later Russell still saw the big worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He found a way to use it to create much more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called expert’s were attempting to keep whatever about online success a trick. In normal Russell Brunson style, he published all the secrets readily available for anyone who took the time to read and comprehend the book.

It includes a step-by-step actionable blueprint for any who is new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your product sell price.
  • How to discover your dream clients; how to turn possible consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-altering” by a lot of people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you plan to construct an online company. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in properly to draw in individuals.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are selling. The majority of people are just stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is getting is much greater than the amount they spend for it.

In many ways this book is a script for how Russell has actually found out to market and offer over several years online. It is the same procedure and tools he utilizes everyday in his organisation to make it the big success that it is.  Traffic Marking Systems

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and subjects will be taken from this original course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite extensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be constructed on. These include domain, branding and target audience. , if your are a beginner to online marketing this first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You likewise discover the finest traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really essential topic, and one near to my heart as I enjoy utilizing SEO as a key traffic source in my organisation. Do this part right and you have limitless free traffic for several years. You will discover the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing methods and methods that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the process is simple. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable techniques that you can utilize to produce traffic through e-commerce. You will learn how you can utilize Amazon’s product marketing API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll discover tested methods for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 lots private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you need to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app people were utilizing, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet purchased. If you are using paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Typically there are untapped markets just due to the truth t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has ended up being the major source of traffic and leads for many online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you learn methods like leveraging Facebook likes and shares, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the crucial concepts such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have really remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and offer value to your audience. You are also demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the truth that it is in fact owned by Google indicates it is a platform that all business ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super simple to become overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you remain focused and organised is truly crucial.

Phew that is a lot! When you break it down throughout all the module, it truly is remarkable value. Anyone of these modules would blow away the training programs appearing by “experts” who have actually just been around for a few months!  Traffic Marking Systems

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

But as usual it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a plan offer or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the best training programs for anybody attempting to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA difficulty. This actually is fantastic value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Traffic Marking Systems

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Marking Systems - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is one of the fastest methods to learn more about the numerous various traffic sources readily available on the web. It is of massive worth for any company owner or business owner wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only presume that the new Traffic Secrets book will be remarkable.