Traffic Paid Organic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsTraffic Paid Organic

Writing a review about a book that has not been released is a little challenging – however what is essential to comprehend is the background of Traffic Secrets.

Traffic Paid Organic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet master to earn money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it includes a big quantity of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly refreshing view.

But more importantly he is now discussing the topic which must be at the heart of all company. How do you get traffic, possible consumers, to your business?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons that a company may not make it through – but without a doubt among the greatest is an absence of traffic! Without any paying customers, or traffic, you simply do not have a service.

And yet it is one of the locations that is both over-looked, and hard to specify. I think it is due to the fact that it is a hard subject, a lot of organisation owners just overlook it. They take the “build it and they will come” method – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche possible. For many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an unlimited supply of traffic? But many remain stuck and struggling?. Traffic Paid Organic

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to a service success, and why everyone in company need to be purchasing education around this subject.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? But that is not the case otherwise everybody would have split it.

Also, let’s state that you have discovered a traffic source and your business is doing fantastic. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson Traffic Paid Organic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are unbelievable value each on their own. I highly recommend you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his method to whatever. How can you take a complex job or concept and make it basic. How do you simplify to simple elements that can be executed on and then repeated to scale.

It is typically stated that there is absolutely nothing brand-new – which the more things alter, the more they remain the exact same. This is the case with much of Russell’s items.

You see much of what Russell offers are in fact concepts and concepts that someone else created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has stayed a trainee – which is absolutely the finest way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will select up key ideas.

Russell is likewise a remarkable story teller. He has an unbelievable capability to take concepts that might be challenging to comprehend, and retell them in an easy, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does in fact point out and offer the credit. However his way of retelling what the SOS series is, and how you can use it, now has his name mainly connected with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it hard and suffered many lots of set-backs and failures. So when he takes a concept and retells it – he does it from a location of understanding how it works in the real life. The recommendations and experience he twists around the concept is priceless.

What does this suggest?

I believe it means that practically anything Russell contributes to producing is of the highest value. He takes the best of the very best and replays it to us in a method that we can carry out and comprehend into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other products.  Traffic Paid Organic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was constructing an online business back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably small tight web marketing circle – as it was at that time. And he became somebody Russell admired, and followed closely.

The genuine interesting part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He found a way to use it to produce even more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was released at a time when numerous so called guru’s were trying to keep everything about online success a secret. In normal Russell Brunson style, he released all the secrets readily available for anybody who took the time to read and comprehend the book.

It contains a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your item sell price.
  • How to discover your dream customers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has actually been called “life-altering” by so numerous people, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – specifically if you prepare to construct an online service. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you start to get your message out in the proper way to draw in individuals.
  • Creating belief; How to develop a belief in people that they can achieve the outcome you are selling. Many people are merely stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is getting is much higher than the amount they spend for it.

In lots of ways this book is a script for how Russell has actually learnt to market and offer over lots of years online. It is the same process and tools he uses everyday in his organisation to make it the substantial success that it is.  Traffic Paid Organic

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and topics will be drawn from this initial course – so it’s a great place to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite comprehensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to basic concepts that will be built on. These include domain names, branding and target markets. , if your are a novice to online marketing this first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly ignored. It’s something to get traffic to your service, however if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near to my heart as I like utilizing SEO as a key traffic source in my organisation. Do this part right and you have endless free traffic for many years. You will discover the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll discover how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the process is straightforward.. Start an affiliate program, hire affiliates to promote for your organisation and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary tactics that you can utilize to produce traffic by means of e-commerce. You will learn how you can use Amazon’s item advertising API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a business consisting of, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you require to start, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were using, that might drive traffic to your service! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets across platforms. The essential concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have concerned your site, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has actually ended up being the major source of traffic and leads for many online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn methods like leveraging Facebook shares and likes, and integrating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the crucial ideas such as on and off-page SEO. While a few of the tools talked about are a little outdated, the strategies have really remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide worth to your audience. You are also demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the reality that it is actually owned by Google means it is a platform that all business ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely simple to end up being overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is actually crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is amazing value. Anyone of these modules would blow away the training programs appearing by “masters” who have just been around for a few months!  Traffic Paid Organic

How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

As typical it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anyone attempting to wrap their head around online marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA obstacle. This actually is amazing value for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic Paid Organic

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Paid Organic - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest ways to find out about the lots of various traffic sources offered on the web. It is of enormous worth for any service owner or business owner looking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just assume that the brand-new Traffic Secrets book will be fantastic.