Traffic Safety Marketing Materials – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsTraffic Safety Marketing Materials

Composing a review about a book that has actually not been launched is a little challenging – however what is necessary to understand is the background of Traffic Secrets.

Traffic Safety Marketing Materials Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a huge quantity of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is an actually revitalizing view.

However more significantly he is now talking about the topic which must be at the heart of all service. How do you get traffic, possible clients, to your company?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons that a business may not survive – however by far among the biggest is an absence of traffic! With no paying clients, or traffic, you just do not have an organisation.

And yet it is among the locations that is both over-looked, and challenging to specify. I think it is because it is a hard subject, many entrepreneur simply disregard it. They take the “develop it and they will come” technique – which plainly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every niche possible. Yet for the majority of online organisations they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so basic and appear to have an endless supply of traffic? But the majority of stay stuck and struggling?. Traffic Safety Marketing Materials

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to a service success, and why everyone in business should be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have broken it.

Also, let’s state that you have actually found a traffic source and your company is doing terrific. What would happen if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Traffic Safety Marketing Materials

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around given that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are amazing worth each by themselves. I highly suggest you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels easy. And this appears to be his method to whatever. How can you take a complicated job or idea and make it simple. How do you simplify to basic components that can be executed on and then repeated to scale.

It is frequently stated that there is absolutely nothing brand-new – which the more things alter, the more they stay the same. This holds true with a number of Russell’s products.

You see much of what Russell offers are actually concepts and ideas that another person produced. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS provides credit to where the idea came from.

Russell has actually stayed a trainee – which is absolutely the finest way to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will select up crucial ideas.

Russell is likewise an incredible story teller. He has an incredible ability to take ideas that might be challenging to grasp, and retell them in a basic, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does really provide the credit and mention. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it difficult and suffered numerous numerous set-backs and failures. So when he takes a concept and retells it – he does it from a location of understanding how it operates in the genuine world. The suggestions and experience he twists around the principle is valuable.

What does this imply?

I believe it suggests that practically anything Russell has a hand in producing is of the greatest value. He takes the very best of the finest and replays it to us in such a way that we can understand and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Traffic Safety Marketing Materials

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was building an online company back when many of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being popular, at least in the reasonably little tight web marketing circle – as it was at that time. And he ended up being someone Russell admired, and followed carefully.

The genuine remarkable part of the story is that lots of years later Russell still saw the big value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He found a way to utilize it to produce a lot more worth in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When lots of so called master’s were attempting to keep whatever about online success a trick, the book was released at a time. In typical Russell Brunson design, he published all the secrets readily available for anybody who took the time to read and understand the book.

It includes a step-by-step actionable plan for any who is new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your item sell price.
  • How to find your dream consumers; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-changing” by many individuals, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you prepare to construct an online company. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to develop a belief in people that they can achieve the result you are offering. The majority of people are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is getting is much greater than the quantity they spend for it.

In numerous ways this book is a script for how Russell has discovered to market and sell over lots of years online. It is the exact same process and tools he uses daily in his business to make it the substantial success that it is.  Traffic Safety Marketing Materials

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be taken from this initial course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite extensive modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be built on. These include domain names, branding and target audience. , if your are a rookie to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily neglected. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I love utilizing SEO as an essential traffic source in my service. Do this part right and you have endless complimentary traffic for many years. You will learn the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable tactics that you can use to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s item marketing API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a business including, lower your expense per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app individuals were utilizing, that might drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have concerned your site, but not yet made a purchase. If you are using paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Typically there are untapped markets simply due to the truth t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has become the major source of traffic and leads for many online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover techniques like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite technique! John covers the essential ideas such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the methods have actually actually stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and supply value to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the fact that it is really owned by Google implies it is a platform that all company must be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly simple to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is actually essential.

Phew that is a lot! When you break it down across all the module, it actually is incredible value. Anyone of these modules would blow away the training programs turning up by “experts” who have just been around for a few months!  Traffic Safety Marketing Materials

How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As usual it looks like Russel and the group will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to wrap their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA difficulty. This truly is incredible worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic Safety Marketing Materials

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Safety Marketing Materials - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not ideal it is one of the fastest ways to discover the many different traffic sources offered on the web. It is of huge worth for any business owner or business owner looking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can only presume that the new Traffic Secrets book will be remarkable.