Traffic Safety Marketing Nhtsa – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsTraffic Safety Marketing Nhtsa

Writing a review about a book that has not been launched is a little difficult – but what is necessary to understand is the background of Traffic Secrets.

Traffic Safety Marketing Nhtsa Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web master to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it includes a big amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is an actually revitalizing view.

But more significantly he is now discussing the topic which must be at the heart of all service. How do you get traffic, potential consumers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many factors why a company might not survive – however by far among the most significant is a lack of traffic! Without any paying clients, or traffic, you merely don’t have a company.

And yet it is among the locations that is both over-looked, and hard to define. I think it is because it is a tough subject, so numerous entrepreneur simply disregard it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche possible. Yet for the majority of online organisations they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have an unlimited supply of traffic? The majority of remain stuck and having a hard time?. Traffic Safety Marketing Nhtsa

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to a service success, and why everybody in company should be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everybody would have broken it.

Likewise, let’s say that you have actually discovered a traffic source and your business is doing great. What would occur if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and totally free to take it anywhere you want.

Who Is Russel Brunson Traffic Safety Marketing Nhtsa

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around because there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are amazing value each on their own. If you have not read them, then I strongly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. And this appears to be his approach to whatever. How can you take an intricate task or concept and make it basic. How do you simplify to simple components that can be carried out on and after that repeated to scale.

It is often stated that there is absolutely nothing brand-new – and that the more things alter, the more they stay the exact same. This is the case with a lot of Russell’s items.

You see much of what Russell offers are really concepts and ideas that somebody else produced. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS gives credit to where the idea originated from.

Russell has actually stayed a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get key ideas.

Russell is likewise an incredible story teller. He has an incredible ability to take ideas that may be difficult to grasp, and retell them in a basic, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually provide the credit and point out. His method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world.

So what does this mean?

I believe it means that nearly anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in a manner that we can execute and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Traffic Safety Marketing Nhtsa

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was developing an online company back when the majority of us hardly understood what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably small tight online marketing circle – as it was at that time. And he ended up being someone Russell admired, and followed carefully.

The real interesting part of the story is that several years later on Russell still saw the huge worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a way to utilize it to develop a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When numerous so called guru’s were attempting to keep whatever about online success a trick, the book was released at a time. In common Russell Brunson style, he published all the secrets offered for anyone who took the time to understand the book and read.

It includes a detailed actionable plan for any who is new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your item sell price.
  • How to find your dream customers; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has been called “life-changing” by numerous people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you prepare to develop an online company. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in the proper way to bring in people.
  • Creating belief; How to develop a belief in individuals that they can accomplish the outcome you are offering. Many people are simply stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is getting is much higher than the quantity they spend for it.

In lots of ways this book is a script for how Russell has found out to market and offer over many years online. It is the very same procedure and tools he uses daily in his organisation to make it the huge success that it is.  Traffic Safety Marketing Nhtsa

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and topics will be drawn from this initial course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 rather extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard concepts that will be constructed on. These consist of domain names, branding and target audience. If your are a beginner to internet marketing this first module is so important to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near my heart as I love using SEO as a crucial traffic source in my company. Do this part right and you have endless totally free traffic for many years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing tactics and methods that work. You’ll discover how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible strategies that you can utilize to create traffic through e-commerce. You will discover how you can use Amazon’s product advertising API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app individuals were using, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your site, but not yet bought. This is a must if you are utilizing paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Often there are untapped markets merely due to the reality t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has become the major source of traffic and leads for most online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the key ideas such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the techniques have really remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the truth that it is in fact owned by Google indicates it is a platform that all service ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super easy to become overloaded and sidetracked. {So a well laid-out a master strategy to help you remain focused and arranged is really crucial.

Phew that is a lot! When you break it down across all the module, it truly is incredible worth. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a few months!  Traffic Safety Marketing Nhtsa

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you believing???!!! It is among the finest training programs for anybody attempting to cover their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This really is amazing worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Traffic Safety Marketing Nhtsa

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Safety Marketing Nhtsa - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to discover the lots of various traffic sources readily available on the web. It is of enormous value for any service owner or business owner seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just assume that the brand-new Traffic Secrets book will be remarkable.