Traffic Secrets 2.0 By John Reese – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsTraffic Secrets 2.0 By John Reese

Composing a review about a book that has not been launched is a little tricky – but what is very important to comprehend is the background of Traffic Secrets.

Traffic Secrets 2.0 By John Reese Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the buyer – which is an actually refreshing view.

More significantly he is now talking about the topic which must be at the heart of all company. How do you get traffic, possible customers, to your service?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons why a company may not survive – but by far among the biggest is an absence of traffic! Without any paying customers, or traffic, you simply do not have a business.

And yet it is one of the locations that is both over-looked, and hard to specify. I believe it is due to the fact that it is a tough topic, a lot of entrepreneur simply overlook it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people purchasing products and services online – in every specific niche imaginable. For many online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an endless supply of traffic? A lot of stay stuck and having a hard time?. Traffic Secrets 2.0 By John Reese

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to a company success, and why everyone in organisation ought to be investing in education around this topic.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? But that is not the case otherwise everybody would have cracked it.

Also, let’s say that you have actually discovered a traffic source and your organisation is doing fantastic. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your organisation and totally free to take it anywhere you want.

Who Is Russel Brunson Traffic Secrets 2.0 By John Reese

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around because there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are extraordinary value each on their own. I strongly recommend you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his technique to whatever. How can you take a complex task or concept and make it basic. How do you simplify to easy parts that can be executed on and after that duplicated to scale.

It is typically said that there is nothing new – and that the more things alter, the more they stay the same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are in fact concepts and principles that somebody else produced. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually remained a trainee – which is definitely the finest method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will pick up key ideas.

Russell is also a remarkable story teller. He has an incredible capability to take ideas that may be challenging to comprehend, and retell them in a basic, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series truly came from Andre Chaperon, who Russell does in fact mention and provide the credit. His way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

But it is more than that. Russell is deep in the trenches as a web marketer. He has done it hard and suffered numerous lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world. The suggestions and experience he twists around the concept is valuable.

What does this indicate?

I think it means that almost anything Russell contributes to producing is of the highest value. He takes the best of the best and replays it to us in such a way that we can comprehend and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other items.  Traffic Secrets 2.0 By John Reese

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online service back when the majority of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, at least in the fairly small tight web marketing circle – as it was back then. And he became someone Russell looked up to, and followed carefully.

The genuine fascinating part of the story is that many years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to utilize it to produce much more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

When numerous so called expert’s were trying to keep whatever about online success a trick, the book was launched at a time. But in common Russell Brunson style, he released all the secrets available for anybody who made the effort to understand the book and check out.

It contains a detailed actionable plan for any who is new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to build increasing value in your sales process to improve your product sell price.
  • How to find your dream clients; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has been called “life-changing” by many people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you prepare to build an online organisation. It shares the secrets around producing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you start to get your message out in properly to attract people.
  • Creating belief; How to develop a belief in people that they can attain the result you are offering. The majority of people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is getting is much higher than the amount they spend for it.

In numerous methods this book is a script for how Russell has actually found out to market and offer over several years online. It is the very same process and tools he utilizes everyday in his organisation to make it the huge success that it is.  Traffic Secrets 2.0 By John Reese

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and subjects will be drawn from this initial course – so it’s a good location to start.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather extensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental principles that will be built on. These include domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn more about the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s something to get traffic to your company, however if your copy is bad, they will recuperate out again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very essential subject, and one near my heart as I love utilizing SEO as an essential traffic source in my organisation. Do this part right and you have unlimited free traffic for many years. You will find out the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches proven email marketing methods and methods that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the procedure is uncomplicated.. Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable methods that you can utilize to generate traffic through e-commerce. You will learn how you can use Amazon’s product marketing API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your site. This module shows you what you require to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app people were utilizing, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your site without buying? That is what you are taught here – how you retarget people who have pertained to your website, however not yet bought. If you are utilizing paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has ended up being the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover strategies like leveraging Facebook likes and shares, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite strategy! John covers the key principles such as on and off-page SEO. While a few of the tools gone over are a little outdated, the methods have actually actually remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and supply worth to your audience. You are likewise shown how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the truth that it is really owned by Google means it is a platform that all company must be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be very easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and organised is actually important.

Phew that is a lot! It really is amazing worth when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have just been around for a few months!  Traffic Secrets 2.0 By John Reese

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anyone attempting to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA challenge. This truly is remarkable worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic Secrets 2.0 By John Reese

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Secrets 2.0 By John Reese - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first released.

While it’s not best it is one of the fastest methods to find out about the numerous different traffic sources offered on the internet. It is of huge value for any entrepreneur or entrepreneur wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the brand-new Traffic Secrets book will be amazing.