Traffic Secrets 2.0 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsTraffic Secrets 2.0

Writing a review about a book that has not been released is a little challenging – but what is crucial to understand is the background of Traffic Secrets.

Traffic Secrets 2.0 Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet master to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is a truly refreshing view.

More significantly he is now talking about the topic which needs to be at the heart of all service. How do you get traffic, possible customers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons that a company may not make it through – however by far one of the biggest is an absence of traffic! Without any paying customers, or traffic, you just don’t have a company.

And yet it is one of the areas that is both over-looked, and difficult to specify. I think it is due to the fact that it is a difficult topic, many company owner merely neglect it. They take the “construct it and they will come” method – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and products online – in every specific niche imaginable. For the majority of online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an unlimited supply of traffic? However a lot of stay stuck and having a hard time?. Traffic Secrets 2.0

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to an organisation success, and why everybody in organisation ought to be purchasing education around this topic.

Now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everyone would have cracked it.

Likewise, let’s say that you have actually found a traffic source and your organisation is doing great. What would happen if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Traffic Secrets 2.0

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around since there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are extraordinary value each on their own. If you haven’t read them, then I strongly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his technique to everything. How can you take an intricate job or concept and make it easy. How do you break it down to easy elements that can be performed on and then duplicated to scale.

It is often stated that there is absolutely nothing brand-new – and that the more things change, the more they remain the same. This holds true with a number of Russell’s items.

You see much of what Russell sells are actually concepts and concepts that someone else created. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS offers credit to where the idea came from.

Russell has remained a trainee – which is definitely the very best way to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will get essential ideas.

Russell is also an amazing story teller. He has an unbelievable capability to take ideas that may be tricky to understand, and retell them in an easy, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does actually provide the credit and discuss. His way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it tough and suffered numerous lots of set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world. The advice and experience he twists around the principle is invaluable.

So what does this mean?

I think it means that practically anything Russell has a hand in producing is of the greatest value. He takes the best of the very best and replays it to us in a way that we can comprehend and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other items.  Traffic Secrets 2.0

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was building an online service back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, a minimum of in the fairly small tight web marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed carefully.

The genuine interesting part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it became an upsell to his other items. He found a way to use it to produce much more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

When lots of so called master’s were attempting to keep whatever about online success a trick, the book was launched at a time. However in normal Russell Brunson style, he published all the secrets readily available for anybody who put in the time to understand the book and check out.

It includes a step-by-step actionable blueprint for any who is brand-new to online marketing.

A few of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your item sell price.
  • How to find your dream customers; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has been called “life-changing” by many individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – specifically if you prepare to construct an online service. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are selling. A lot of people are just stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is getting is much greater than the amount they spend for it.

In many ways this book is a script for how Russell has actually learnt to market and sell over several years online. It is the same procedure and tools he uses everyday in his organisation to make it the big success that it is.  Traffic Secrets 2.0

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and topics will be taken from this original course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 rather comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic principles that will be developed on. These consist of domain names, branding and target audience. If your are a beginner to internet marketing this first module is so important to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will respond to. You also learn more about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s something to get traffic to your organisation, however if your copy is bad, they will recuperate out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near to my heart as I like utilizing SEO as an essential traffic source in my service. Do this part right and you have unlimited complimentary traffic for several years. You will learn the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the procedure is straightforward. Start an affiliate program, recruit affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable strategies that you can use to create traffic by means of e-commerce. You will discover how you can utilize Amazon’s item advertising API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you need to get going, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were using, that might drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of different languages. Typically there are untapped markets merely due to the reality t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has ended up being the significant source of traffic and leads for the majority of online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and incorporating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite technique! John covers the essential ideas such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the strategies have actually really remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and provide worth to your audience. You are likewise revealed how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the reality that it is actually owned by Google means it is a platform that all business should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be super simple to become overloaded and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is truly essential.

Phew that is a lot! It truly is fantastic worth when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have only been around for a couple of months!  Traffic Secrets 2.0

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

But as typical it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA obstacle. This truly is fantastic value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic Secrets 2.0

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Secrets 2.0 - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest methods to discover the numerous different traffic sources offered on the internet. It is of enormous value for any business owner or entrepreneur wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only presume that the brand-new Traffic Secrets book will be incredible.