Traffic Secrets Event – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsTraffic Secrets Event

Writing a review about a book that has not been released is a little challenging – but what is necessary to comprehend is the background of Traffic Secrets.

Traffic Secrets Event Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it includes a huge amount of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really refreshing view.

But more notably he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, possible customers, to your organisation?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons why an organisation may not make it through – however without a doubt among the greatest is an absence of traffic! With no paying clients, or traffic, you just do not have a service.

And yet it is one of the areas that is both over-looked, and hard to define. I believe it is due to the fact that it is a tough topic, a lot of company owners just neglect it. They take the “develop it and they will come” approach – which clearly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every niche imaginable. Yet for most online companies they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have an unlimited supply of traffic? The majority of remain stuck and having a hard time?. Traffic Secrets Event

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a business success, and why everybody in service must be purchasing education around this subject.

Right now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everyone would have split it.

Likewise, let’s say that you have actually found a traffic source and your business is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and totally free to take it anywhere you desire.

Who Is Russel Brunson Traffic Secrets Event

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are amazing value each on their own. I highly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. How can you take an intricate task or concept and make it simple.

It is frequently said that there is absolutely nothing new – which the more things change, the more they remain the exact same. This is the case with a number of Russell’s products.

You see much of what Russell sells are in fact ideas and ideas that somebody else produced. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually stayed a trainee – which is absolutely the finest way to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will pick up crucial concepts.

Russell is also an incredible story teller. He has an incredible capability to take concepts that might be difficult to grasp, and retell them in a simple, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence actually came from Andre Chaperon, who Russell does really discuss and give the credit. His way of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it tough and suffered lots of numerous set-backs and failures. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world. The advice and experience he twists around the idea is invaluable.

So what does this imply?

I believe it suggests that nearly anything Russell has a hand in producing is of the greatest worth. He takes the finest of the finest and replays it to us in a method that we can understand and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Traffic Secrets Event

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online service back when the majority of us hardly knew what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, at least in the reasonably little tight web marketing circle – as it was back then. And he became someone Russell admired, and followed carefully.

The real remarkable part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it became an upsell to his other items. He found a method to utilize it to produce a lot more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When lots of so called expert’s were attempting to keep whatever about online success a trick, the book was released at a time. But in normal Russell Brunson design, he published all the secrets offered for anyone who put in the time to check out and comprehend the book.

It includes a detailed actionable plan for any who is new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your item sell price.
  • How to find your dream customers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has been called “life-altering” by a lot of people, including the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you prepare to build an online service. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in the proper way to bring in people.
  • Creating belief; How to create a belief in individuals that they can achieve the result you are offering. Many people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is getting is much higher than the quantity they spend for it.

In lots of ways this book is a script for how Russell has learnt to market and sell over several years online. It is the same procedure and tools he utilizes daily in his service to make it the huge success that it is.  Traffic Secrets Event

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this initial course – so it’s a great location to start.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental ideas that will be built on. These include domain, branding and target markets. , if your are a rookie to online marketing this first module is so important to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise discover the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I like using SEO as a key traffic source in my company. Do this part right and you have limitless complimentary traffic for many years. You will find out the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to find out how to grow it and also look after it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the process is uncomplicated.. Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable techniques that you can use to create traffic by means of e-commerce. You will discover how you can use Amazon’s product advertising API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your cost per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two lots private lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you require to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app individuals were using, that could drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually concerned your website, but not yet bought. If you are using paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Frequently there are untapped markets simply due to the fact t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has actually become the significant source of traffic and leads for a lot of online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the crucial principles such as on and off-page SEO. While some of the tools talked about are a little outdated, the methods have actually actually remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the truth that it is actually owned by Google means it is a platform that all business must be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very easy to end up being overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is really essential.

Phew that is a lot! It actually is amazing worth when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have just been around for a few months!  Traffic Secrets Event

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

But as typical it looks like Russel and the group will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the very best training programs for anybody attempting to wrap their head around online marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA difficulty. This actually is fantastic value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be refreshed. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic Secrets Event

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Secrets Event - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not best it is one of the fastest methods to learn more about the many different traffic sources offered on the web. It is of huge value for any organisation owner or entrepreneur aiming to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just presume that the new Traffic Secrets book will be remarkable.