Traffic To Website Meaning – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsTraffic To Website Meaning

Writing a review about a book that has actually not been released is a little tricky – but what is very important to comprehend is the background of Traffic Secrets.

Traffic To Website Meaning Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this just another marketing book by a so called internet guru to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it includes a huge amount of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

But more notably he is now talking about the subject which must be at the heart of all service. How do you get traffic, potential clients, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons that an organisation may not survive – however without a doubt among the most significant is an absence of traffic! Without any paying consumers, or traffic, you simply do not have a business.

And yet it is among the locations that is both over-looked, and tough to specify. I think it is because it is a hard topic, so many company owner merely disregard it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche imaginable. For many online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an endless supply of traffic? But a lot of remain stuck and struggling?. Traffic To Website Meaning

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a service success, and why everyone in organisation should be purchasing education around this topic.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be simple right? But that is not the case otherwise everybody would have broken it.

Let’s state that you have actually discovered a traffic source and your business is doing excellent. What would take place if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Traffic To Website Meaning

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has been around given that there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are incredible worth each by themselves. I highly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. And this seems his technique to whatever. How can you take a complex task or concept and make it basic. How do you break it down to basic components that can be performed on and after that duplicated to scale.

It is typically said that there is nothing new – and that the more things change, the more they stay the exact same. This is the case with much of Russell’s products.

You see much of what Russell offers are in fact concepts and principles that another person created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the idea came from.

Russell has stayed a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made certain he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will select up essential ideas.

Russell is likewise a fantastic story teller. He has an unbelievable ability to take ideas that may be tricky to comprehend, and retell them in an easy, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does actually provide the credit and point out. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

However it is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it difficult and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the real life. The suggestions and experience he wraps around the principle is valuable.

So what does this mean?

I think it suggests that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in a method that we can execute and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other products.  Traffic To Website Meaning

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was building an online business back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, at least in the reasonably little tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed closely.

The real interesting part of the story is that several years later Russell still saw the substantial value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to utilize it to produce even more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called master’s were attempting to keep everything about online success a secret. In common Russell Brunson style, he published all the secrets offered for anybody who took the time to read and comprehend the book.

It contains a detailed actionable blueprint for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream clients; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-changing” by a lot of individuals, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – specifically if you plan to construct an online business. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in properly to bring in people.
  • Creating belief; How to create a belief in people that they can achieve the outcome you are offering. The majority of people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is getting is much higher than the quantity they pay for it.

In numerous ways this book is a script for how Russell has discovered to market and offer over lots of years online. It is the very same procedure and tools he utilizes everyday in his business to make it the big success that it is.  Traffic To Website Meaning

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be drawn from this initial course – so it’s an excellent place to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 quite extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental concepts that will be developed on. These consist of domain, branding and target audience. , if your are a rookie to online marketing this very first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely important subject, and one near to my heart as I love utilizing SEO as a key traffic source in my company. Do this part right and you have unlimited free traffic for several years. You will learn the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is straightforward. Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary tactics that you can use to generate traffic via e-commerce. You will find out how you can use Amazon’s product marketing API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you require to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app individuals were using, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually come to your site, however not yet purchased. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Often there are untapped markets just due to the reality t that they don’t speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has become the major source of traffic and leads for most online service owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out methods like leveraging Facebook likes and shares, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the crucial ideas such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the methods have actually actually stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply value to your audience. You are likewise revealed how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the fact that it is actually owned by Google means it is a platform that all company ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly easy to end up being overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and organised is really crucial.

Phew that is a lot! It actually is amazing worth when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have only been around for a couple of months!  Traffic To Website Meaning

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

But as usual it appears like Russel and the team will be launching the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package deal or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anybody trying to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA challenge. This actually is remarkable value for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic To Website Meaning

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic To Website Meaning - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not perfect it is among the fastest methods to learn more about the lots of various traffic sources readily available on the web. It is of massive value for any organisation owner or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only assume that the new Traffic Secrets book will be incredible.