Traffic Website Banner – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsTraffic Website Banner

Writing a review about a book that has not been launched is a little challenging – however what is essential to comprehend is the background of Traffic Secrets.

Traffic Website Banner Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet master to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a substantial quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is an actually refreshing view.

More notably he is now talking about the subject which must be at the heart of all business. How do you get traffic, potential consumers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons why a business might not survive – but without a doubt among the biggest is an absence of traffic! Without any paying clients, or traffic, you just don’t have a business.

And yet it is one of the locations that is both over-looked, and challenging to specify. I believe it is due to the fact that it is a difficult subject, numerous company owner merely neglect it. They take the “build it and they will come” approach – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people buying product or services online – in every specific niche imaginable. For the majority of online organisations they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an unlimited supply of traffic? But the majority of remain stuck and struggling?. Traffic Website Banner

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to an organisation success, and why everybody in company must be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everyone would have broken it.

Likewise, let’s state that you have found a traffic source and your organisation is doing excellent. What would occur if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See once you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your organisation and free to take it anywhere you desire.

So Who Is Russel Brunson Traffic Website Banner

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has been around considering that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are extraordinary value each by themselves. If you haven’t read them, then I strongly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. And this appears to be his approach to whatever. How can you take a complicated job or idea and make it easy. How do you simplify to basic elements that can be performed on and then repeated to scale.

It is often said that there is nothing new – and that the more things change, the more they remain the exact same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are in fact concepts and concepts that another person created. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept came from.

Russell has stayed a student – which is absolutely the very best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is likewise a remarkable story teller. He has an incredible ability to take ideas that might be challenging to grasp, and retell them in an easy, simple to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact mention and provide the credit. His way of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world.

What does this imply?

I believe it indicates that nearly anything Russell contributes to producing is of the greatest worth. He takes the finest of the best and replays it to us in a way that we can comprehend and implement into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other items.  Traffic Website Banner

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online company back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, at least in the fairly little tight web marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed closely.

The genuine remarkable part of the story is that numerous years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He discovered a method to utilize it to develop a lot more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

When lots of so called expert’s were trying to keep everything about online success a secret, the book was launched at a time. However in common Russell Brunson style, he released all the secrets available for anyone who put in the time to understand the book and check out.

It contains a step-by-step actionable plan for any who is new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your item sell price.
  • How to discover your dream customers; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-altering” by so numerous people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – particularly if you prepare to develop an online company. It shares the secrets around creating a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in the right way to draw in people.
  • Creating belief; How to produce a belief in individuals that they can attain the outcome you are offering. Most people are merely stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much higher than the amount they spend for it.

In lots of methods this book is a script for how Russell has discovered to market and sell over several years online. It is the very same procedure and tools he utilizes everyday in his business to make it the substantial success that it is.  Traffic Website Banner

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be taken from this original course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 rather detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental concepts that will be built on. These consist of domain names, branding and target markets. , if your are a newbie to online marketing this very first module is so essential to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also discover the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one near to my heart as I love utilizing SEO as a key traffic source in my organisation. Do this part right and you have limitless free traffic for many years. You will discover the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll learn how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary tactics that you can use to produce traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a business consisting of, lower your expense per visitor, increase traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 lots individual lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you need to start, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app individuals were using, that could drive traffic to your organisation! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets throughout platforms. The essential concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet made a purchase. If you are using paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Frequently there are untapped markets merely due to the truth t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has ended up being the major source of traffic and leads for a lot of online entrepreneur. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and incorporating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the crucial concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the methods have truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the fact that it is really owned by Google means it is a platform that all company should be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very simple to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is actually essential.

Phew that is a lot! When you break it down across all the module, it actually is amazing worth. Anyone of these modules would blow away the training programs popping up by “experts” who have just been around for a few months!  Traffic Website Banner

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

However as usual it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is among the best training programs for anybody trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA obstacle. This actually is amazing worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be refreshed. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic Website Banner

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Website Banner - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not ideal it is one of the fastest ways to find out about the many various traffic sources readily available on the web. It is of enormous value for any entrepreneur or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just presume that the new Traffic Secrets book will be fantastic.