Website Traffic Agency – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsWebsite Traffic Agency

Composing a review about a book that has not been launched is a little difficult – but what is very important to comprehend is the background of Traffic Secrets.

Website Traffic Agency Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this just another marketing book by a so called web expert to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a substantial quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a really revitalizing view.

More significantly he is now talking about the topic which must be at the heart of all business. How do you get traffic, potential consumers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons why a company may not survive – however without a doubt one of the most significant is an absence of traffic! Without any paying clients, or traffic, you merely do not have an organisation.

And yet it is among the locations that is both over-looked, and challenging to specify. I think it is due to the fact that it is a challenging topic, a lot of service owners simply neglect it. They take the “build it and they will come” approach – which clearly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche imaginable. For many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so simple and appear to have an endless supply of traffic? But the majority of stay stuck and having a hard time?. Website Traffic Agency

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to an organisation success, and why everyone in business need to be investing in education around this subject.

Today there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? That is not the case otherwise everyone would have broken it.

Likewise, let’s state that you have actually discovered a traffic source and your business is doing excellent. What would occur if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Website Traffic Agency

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has been around given that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are amazing value each on their own. If you haven’t read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complex task or idea and make it easy.

It is frequently stated that there is absolutely nothing new – which the more things change, the more they remain the same. This holds true with much of Russell’s items.

You see much of what Russell sells are in fact concepts and principles that another person created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS offers credit to where the concept came from.

Russell has actually remained a trainee – which is absolutely the finest method to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will get crucial ideas.

Russell is also an amazing story teller. He has an incredible capability to take ideas that may be difficult to grasp, and retell them in a basic, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence really originated from Andre Chaperon, who Russell does really provide the credit and point out. His way of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

But it is more than that. Russell is deep in the trenches as a web online marketer. He has done it tough and suffered many numerous set-backs and failures. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world. The guidance and experience he twists around the principle is priceless.

What does this imply?

I believe it indicates that almost anything Russell contributes to producing is of the greatest value. He takes the best of the very best and replays it to us in a manner that we can implement and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Website Traffic Agency

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online organisation back when the majority of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he became someone Russell appreciated, and followed closely.

The genuine interesting part of the story is that lots of years later on Russell still saw the big value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a method to use it to produce even more worth in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was launched at a time when many so called master’s were trying to keep everything about online success a trick. But in normal Russell Brunson style, he released all the secrets available for anyone who made the effort to read and understand the book.

It consists of a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your item sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-altering” by numerous people, consisting of the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – especially if you prepare to build an online service. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to bring in people.
  • Creating belief; How to produce a belief in people that they can accomplish the result you are offering. Many people are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is receiving is much higher than the quantity they pay for it.

In numerous ways this book is a script for how Russell has actually discovered to market and offer over several years online. It is the very same process and tools he utilizes daily in his service to make it the big success that it is.  Website Traffic Agency

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and topics will be taken from this original course – so it’s a good location to begin.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 rather detailed modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic concepts that will be constructed on. These consist of domain, branding and target audience. , if your are a novice to online marketing this first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You likewise learn more about the best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s something to get traffic to your service, but if your copy is bad, they will get better out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important subject, and one near to my heart as I enjoy utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited totally free traffic for many years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing techniques that you can utilize to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s item marketing API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a service consisting of, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge quantity of traffic to your website. This module reveals you what you need to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app people were utilizing, that might drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The essential concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have concerned your website, but not yet purchased. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Frequently there are untapped markets merely due to the reality t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has become the major source of traffic and leads for many online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you find out strategies like leveraging Facebook shares and likes, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the key concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the reality that it is in fact owned by Google means it is a platform that all service ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super easy to end up being overloaded and distracted. {So a well laid-out a master strategy to assist you stay focused and organised is actually crucial.

Phew that is a lot! When you break it down across all the module, it truly is remarkable value. Anyone of these modules would blow away the training programs turning up by “experts” who have actually only been around for a few months!  Website Traffic Agency

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As usual it looks like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package deal or an upsell from one of the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to wrap their head around internet marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This actually is incredible value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how important this subject is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Website Traffic Agency

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Agency - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first released.

While it’s not perfect it is one of the fastest methods to learn more about the numerous different traffic sources readily available on the internet. It is of enormous worth for any company owner or entrepreneur aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only presume that the new Traffic Secrets book will be fantastic.