Website Traffic Decline – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsWebsite Traffic Decline

Composing a review about a book that has not been launched is a little difficult – but what is important to understand is the background of Traffic Secrets.

Website Traffic Decline Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web expert to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a big quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a really revitalizing view.

More notably he is now talking about the subject which ought to be at the heart of all company. How do you get traffic, possible clients, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons a company might not make it through – however without a doubt among the most significant is a lack of traffic! With no paying customers, or traffic, you just don’t have a company.

And yet it is one of the areas that is both over-looked, and difficult to specify. I think it is since it is a tough subject, numerous company owner simply overlook it. They take the “develop it and they will come” method – which clearly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every niche you can possibly imagine. Yet for a lot of online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an unlimited supply of traffic? The majority of remain stuck and struggling?. Website Traffic Decline

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to a business success, and why everybody in business should be buying education around this topic.

Now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using one of these should be easy right? That is not the case otherwise everyone would have broken it.

Likewise, let’s say that you have found a traffic source and your company is doing excellent. What would take place if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

Who Is Russel Brunson Website Traffic Decline

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has been around because there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are amazing worth each on their own. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. And this seems his technique to everything. How can you take a complicated job or concept and make it easy. How do you break it down to easy components that can be performed on and then duplicated to scale.

It is frequently stated that there is absolutely nothing brand-new – and that the more things change, the more they stay the very same. This holds true with much of Russell’s items.

You see much of what Russell sells are really ideas and ideas that another person created. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the idea originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will select up crucial ideas.

Russell is likewise an amazing story teller. He has an extraordinary ability to take concepts that might be tricky to comprehend, and retell them in an easy, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does in fact offer the credit and point out. But his way of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

So what does this imply?

I believe it implies that almost anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in such a way that we can understand and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Website Traffic Decline

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online business back when the majority of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, a minimum of in the reasonably little tight internet marketing circle – as it was back then. And he became someone Russell appreciated, and followed closely.

The real remarkable part of the story is that several years later on Russell still saw the huge worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a way to utilize it to produce a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When lots of so called expert’s were attempting to keep whatever about online success a secret, the book was launched at a time. In typical Russell Brunson style, he released all the secrets available for anyone who took the time to understand the book and check out.

It includes a detailed actionable plan for any who is brand-new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your item sell price.
  • How to discover your dream customers; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-altering” by a lot of individuals, consisting of the similarity Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you plan to construct an online organisation. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to produce a belief in individuals that they can attain the result you are selling. Many people are just stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is receiving is much higher than the amount they spend for it.

In lots of methods this book is a script for how Russell has learnt to market and sell over several years online. It is the same procedure and tools he utilizes everyday in his service to make it the substantial success that it is.  Website Traffic Decline

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and topics will be taken from this initial course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather comprehensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard concepts that will be built on. These consist of domain, branding and target markets. , if your are a beginner to online marketing this very first module is so essential to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will respond to. You also learn more about the best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s something to get traffic to your business, however if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really essential topic, and one near my heart as I love utilizing SEO as an essential traffic source in my business. Do this part right and you have unlimited complimentary traffic for many years. You will learn the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to find out how to grow it and also look after it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the process is straightforward.. Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing tactics that you can use to generate traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow an organisation consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you need to get going, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were using, that might drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets throughout platforms. The essential concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have come to your website, but not yet purchased. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Typically there are untapped markets just due to the truth t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has become the major source of traffic and leads for most online service owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the crucial ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the strategies have truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and provide value to your audience. You are likewise demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the reality that it is really owned by Google means it is a platform that all organisation must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely easy to end up being overloaded and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is really essential.

Phew that is a lot! When you break it down across all the module, it truly is incredible value. Anybody of these modules would blow away the training programs appearing by “masters” who have only been around for a couple of months!  Website Traffic Decline

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

But as normal it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package deal or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to cover their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA challenge. This really is amazing value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Website Traffic Decline

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic Decline - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest ways to find out about the many different traffic sources readily available on the internet. It is of huge value for any business owner or entrepreneur looking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just presume that the new Traffic Secrets book will be amazing.