Website Traffic Explained – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsWebsite Traffic Explained

Composing a review about a book that has actually not been released is a little tricky – but what is necessary to understand is the background of Traffic Secrets.

Website Traffic Explained Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called web guru to earn money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a substantial amount of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is a really refreshing view.

More notably he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, prospective customers, to your company?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are lots of factors why a company may not survive – however by far among the most significant is a lack of traffic! With no paying clients, or traffic, you just do not have an organisation.

And yet it is among the areas that is both over-looked, and difficult to specify. I believe it is since it is a hard topic, a lot of company owner merely disregard it. They take the “build it and they will come” method – which clearly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche you can possibly imagine. For a lot of online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have an endless supply of traffic? A lot of remain stuck and struggling?. Website Traffic Explained

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a business success, and why everybody in company ought to be purchasing education around this topic.

Now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? However that is not the case otherwise everyone would have split it.

Let’s state that you have actually found a traffic source and your company is doing excellent. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and totally free to take it anywhere you want.

Who Is Russel Brunson Website Traffic Explained

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around because there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are unbelievable value each by themselves. If you haven’t read them, then I strongly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels simple. How can you take an intricate job or idea and make it easy.

It is often said that there is nothing new – and that the more things alter, the more they stay the exact same. This holds true with numerous of Russell’s items.

You see much of what Russell sells are really concepts and ideas that somebody else created. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the concept came from.

Russell has actually remained a student – which is definitely the finest method to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will get key concepts.

Russell is likewise an incredible story teller. He has an amazing ability to take concepts that might be tricky to understand, and retell them in a simple, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence truly came from Andre Chaperon, who Russell does in fact point out and provide the credit. His way of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this mean?

I think it indicates that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the best and replays it to us in a manner that we can implement and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Website Traffic Explained

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was constructing an online company back when the majority of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, at least in the fairly little tight web marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed carefully.

The real remarkable part of the story is that numerous years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He discovered a method to use it to develop much more value in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was released at a time when numerous so called master’s were trying to keep whatever about online success a secret. In common Russell Brunson style, he published all the secrets readily available for anybody who took the time to understand the book and read.

It contains a step-by-step actionable plan for any who is new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn prospective consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has been called “life-changing” by so numerous individuals, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – especially if you plan to build an online company. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in the right method to bring in people.
  • Creating belief; How to develop a belief in people that they can achieve the result you are offering. Many people are merely stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has found out to market and sell over several years online. It is the exact same process and tools he utilizes daily in his business to make it the substantial success that it is.  Website Traffic Explained

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and subjects will be drawn from this initial course – so it’s a good location to begin.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 quite comprehensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to basic ideas that will be constructed on. These include domain names, branding and target audience. If your are a beginner to online marketing this very first module is so important to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn more about the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely essential topic, and one near my heart as I enjoy using SEO as an essential traffic source in my business. Do this part right and you have limitless free traffic for several years. You will discover the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the procedure is uncomplicated.. Start an affiliate program, recruit affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing tactics that you can utilize to create traffic by means of e-commerce. You will find out how you can utilize Amazon’s item marketing API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you require to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app people were utilizing, that could drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have pertained to your website, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Frequently there are untapped markets merely due to the fact t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has become the significant source of traffic and leads for many online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite technique! John covers the key principles such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have actually stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and provide worth to your audience. You are also shown how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the fact that it is in fact owned by Google suggests it is a platform that all service must be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and organised is truly essential.

Phew that is a lot! When you break it down throughout all the module, it really is remarkable value. Anybody of these modules would blow away the training programs turning up by “gurus” who have actually only been around for a few months!  Website Traffic Explained

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

But as typical it appears like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to wrap their head around online marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA obstacle. This actually is remarkable value for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Website Traffic Explained

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Explained - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is one of the fastest ways to learn about the numerous different traffic sources readily available on the web. It is of massive worth for any company owner or business owner aiming to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only assume that the brand-new Traffic Secrets book will be remarkable.