Website Traffic Going Down – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWebsite Traffic Going Down

Writing a review about a book that has not been launched is a little challenging – however what is essential to comprehend is the background of Traffic Secrets.

Website Traffic Going Down Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet master to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a huge quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is an actually refreshing view.

However more importantly he is now speaking about the topic which must be at the heart of all business. How do you get traffic, prospective consumers, to your business?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons an organisation may not survive – however by far among the greatest is an absence of traffic! With no paying clients, or traffic, you simply do not have a service.

And yet it is one of the locations that is both over-looked, and challenging to define. I think it is since it is a hard subject, a lot of business owners simply neglect it. They take the “build it and they will come” approach – which clearly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with people buying products and services online – in every niche possible. Yet for most online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have an unlimited supply of traffic? However many remain stuck and struggling?. Website Traffic Going Down

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to an organisation success, and why everybody in company should be purchasing education around this topic.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? But that is not the case otherwise everybody would have broken it.

Let’s state that you have discovered a traffic source and your company is doing excellent. What would occur if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Website Traffic Going Down

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are unbelievable worth each by themselves. If you have not read them, then I highly suggest you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. And this seems his method to everything. How can you take a complex job or idea and make it simple. How do you break it down to easy components that can be carried out on and after that duplicated to scale.

It is frequently said that there is absolutely nothing brand-new – and that the more things alter, the more they remain the exact same. This is the case with much of Russell’s items.

You see much of what Russell offers are actually concepts and ideas that somebody else produced. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the idea came from.

Russell has actually stayed a student – which is absolutely the finest method to be. In any discipline he has actually set his mind to, he has made certain he studies it in detail, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will pick up crucial concepts.

Russell is likewise a remarkable story teller. He has an extraordinary capability to take concepts that might be difficult to grasp, and retell them in a basic, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually give the credit and point out. But his way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely related to it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world.

What does this suggest?

I think it implies that practically anything Russell contributes to producing is of the highest value. He takes the best of the very best and replays it to us in a manner that we can carry out and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Website Traffic Going Down

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was building an online organisation back when the majority of us hardly knew what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being popular, a minimum of in the fairly small tight internet marketing circle – as it was at that time. And he became someone Russell looked up to, and followed carefully.

The genuine remarkable part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a method to use it to create much more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When numerous so called expert’s were attempting to keep whatever about online success a trick, the book was released at a time. But in normal Russell Brunson style, he published all the secrets readily available for anybody who put in the time to comprehend the book and check out.

It contains a detailed actionable blueprint for any who is new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream consumers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has been called “life-altering” by a lot of individuals, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – specifically if you plan to build an online service. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in properly to bring in people.
  • Creating belief; How to develop a belief in individuals that they can achieve the result you are offering. Many people are simply stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is getting is much higher than the quantity they pay for it.

In numerous ways this book is a script for how Russell has actually learnt to market and sell over numerous years online. It is the same procedure and tools he utilizes everyday in his business to make it the big success that it is.  Website Traffic Going Down

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be taken from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite detailed modules! So let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental concepts that will be constructed on. These consist of domain, branding and target audience. If your are a beginner to internet marketing this first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will recover out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very essential topic, and one near my heart as I love using SEO as a key traffic source in my organisation. Do this part right and you have limitless complimentary traffic for many years. You will learn the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary strategies that you can utilize to produce traffic by means of e-commerce. You will learn how you can utilize Amazon’s product advertising API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your cost per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module reveals you what you need to get started, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The essential concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, but not yet purchased. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Frequently there are untapped markets merely due to the fact t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has ended up being the significant source of traffic and leads for a lot of online service owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out methods like leveraging Facebook likes and shares, and integrating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite technique! John covers the crucial ideas such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the strategies have really stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and supply value to your audience. If this isn’t your thing, you are also revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the reality that it is really owned by Google indicates it is a platform that all service need to be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you remain focused and organised is really essential.

Phew that is a lot! It truly is amazing worth when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have actually just been around for a couple of months!  Website Traffic Going Down

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

However as usual it looks like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no method to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anybody trying to wrap their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA difficulty. This truly is fantastic value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be refreshed. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Website Traffic Going Down

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic Going Down - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not ideal it is among the fastest methods to learn about the lots of various traffic sources readily available on the internet. It is of enormous worth for any entrepreneur or entrepreneur seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only assume that the brand-new Traffic Secrets book will be amazing.