Website Traffic Hack – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsWebsite Traffic Hack

Writing a review about a book that has actually not been launched is a little challenging – however what is important to understand is the background of Traffic Secrets.

Website Traffic Hack Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a substantial quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

More notably he is now talking about the topic which ought to be at the heart of all business. How do you get traffic, possible consumers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many factors why a company may not endure – however without a doubt one of the greatest is an absence of traffic! With no paying consumers, or traffic, you just don’t have an organisation.

And yet it is one of the locations that is both over-looked, and challenging to specify. I believe it is due to the fact that it is a tough topic, a lot of company owners simply overlook it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and products online – in every specific niche possible. For many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so basic and appear to have a limitless supply of traffic? But a lot of remain stuck and having a hard time?. Website Traffic Hack

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a service success, and why everybody in business ought to be buying education around this topic.

Today there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have broken it.

Let’s say that you have actually found a traffic source and your service is doing terrific. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you want.

Who Is Russel Brunson Website Traffic Hack

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around considering that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are amazing worth each by themselves. If you have not read them, then I highly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complex task or concept and make it simple.

It is typically said that there is absolutely nothing brand-new – which the more things alter, the more they remain the same. This holds true with a number of Russell’s items.

You see much of what Russell offers are in fact concepts and concepts that someone else produced. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually stayed a student – which is absolutely the very best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also an incredible story teller. He has an amazing ability to take ideas that may be tricky to grasp, and retell them in a simple, easy to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually discuss and provide the credit. However his way of retelling what the SOS series is, and how you can use it, now has his name mostly related to it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world.

What does this mean?

I believe it indicates that almost anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in a manner that we can carry out and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Website Traffic Hack

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was developing an online business back when most of us barely knew what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, at least in the reasonably little tight internet marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed carefully.

The real interesting part of the story is that numerous years later on Russell still saw the big value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it became an upsell to his other items. He discovered a method to use it to create a lot more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called expert’s were trying to keep everything about online success a secret. However in normal Russell Brunson style, he released all the secrets available for anyone who made the effort to check out and understand the book.

It contains a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales procedure to improve your item sell price.
  • How to discover your dream clients; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has been called “life-changing” by a lot of individuals, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – especially if you prepare to develop an online service. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the ideal way to draw in people.
  • Creating belief; How to develop a belief in individuals that they can achieve the outcome you are offering. A lot of individuals are simply stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is getting is much greater than the amount they spend for it.

In numerous methods this book is a script for how Russell has actually found out to market and sell over lots of years online. It is the very same procedure and tools he uses everyday in his business to make it the huge success that it is.  Website Traffic Hack

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this initial course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic principles that will be constructed on. These include domain names, branding and target markets. , if your are a rookie to online marketing this first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly overlooked. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one near to my heart as I love using SEO as a key traffic source in my company. Do this part right and you have limitless free traffic for many years. You will find out the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches proven email marketing tactics and methods that work. You’ll find out how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the process is simple.. Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable tactics that you can use to create traffic by means of e-commerce. You will find out how you can utilize Amazon’s product advertising API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a business including, lower your cost per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you need to get going, consisting of how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app people were utilizing, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The essential concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your site without buying? That is what you are taught here – how you retarget people who have concerned your website, however not yet purchased. If you are using paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Frequently there are untapped markets simply due to the fact t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually become the significant source of traffic and leads for many online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn techniques like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the key principles such as on and off-page SEO. While some of the tools discussed are a little outdated, the techniques have actually remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the fact that it is really owned by Google implies it is a platform that all service need to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super easy to become overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and organised is actually essential.

Phew that is a lot! When you break it down across all the module, it truly is incredible value. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a couple of months!  Website Traffic Hack

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As usual it looks like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a bundle offer or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anybody attempting to cover their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA challenge. This really is fantastic worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be refreshed. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this subject is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Website Traffic Hack

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Hack - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest ways to find out about the lots of different traffic sources available on the internet. It is of enormous value for any service owner or entrepreneur looking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only assume that the brand-new Traffic Secrets book will be remarkable.