Website Traffic Icon – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWebsite Traffic Icon

Writing a review about a book that has actually not been released is a little challenging – however what is very important to understand is the background of Traffic Secrets.

Website Traffic Icon Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet expert to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it adds a substantial amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is an actually refreshing view.

However more importantly he is now speaking about the subject which must be at the heart of all business. How do you get traffic, possible clients, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons an organisation might not endure – but by far among the most significant is an absence of traffic! Without any paying consumers, or traffic, you just don’t have a business.

And yet it is one of the areas that is both over-looked, and challenging to specify. I believe it is since it is a difficult topic, many entrepreneur merely neglect it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every niche imaginable. Yet for the majority of online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have an unlimited supply of traffic? However a lot of stay stuck and having a hard time?. Website Traffic Icon

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to an organisation success, and why everybody in service should be buying education around this topic.

Right now there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everyone would have cracked it.

Let’s say that you have found a traffic source and your organisation is doing terrific. What would take place if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson Website Traffic Icon

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has been around considering that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are amazing value each on their own. If you have not read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his approach to everything. How can you take a complex job or idea and make it simple. How do you simplify to basic elements that can be executed on and then repeated to scale.

It is often stated that there is absolutely nothing new – and that the more things change, the more they stay the very same. This is the case with numerous of Russell’s items.

You see much of what Russell offers are in fact ideas and concepts that someone else created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS provides credit to where the idea came from.

Russell has remained a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will pick up essential ideas.

Russell is also a fantastic story teller. He has an extraordinary ability to take ideas that may be challenging to comprehend, and retell them in a simple, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually originated from Andre Chaperon, who Russell does really discuss and offer the credit. His way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered many numerous set-backs and failures. So when he takes an idea and retells it – he does it from a place of understanding how it operates in the genuine world. The guidance and experience he twists around the idea is invaluable.

So what does this indicate?

I think it suggests that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in a method that we can implement and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other products.  Website Traffic Icon

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online company back when many of us hardly knew what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, at least in the reasonably little tight online marketing circle – as it was at that time. And he became someone Russell admired, and followed closely.

The real remarkable part of the story is that many years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He found a method to use it to create even more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When numerous so called master’s were trying to keep everything about online success a trick, the book was released at a time. However in common Russell Brunson design, he published all the secrets readily available for anybody who put in the time to check out and understand the book.

It includes a detailed actionable plan for any who is new to internet marketing.

Some of the principles covered include;

  • The Value Ladder; how to develop increasing value in your sales procedure to enhance your item sell price.
  • How to discover your dream clients; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by numerous individuals, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you plan to build an online organisation. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to create a belief in people that they can attain the outcome you are selling. The majority of people are simply stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is getting is much higher than the quantity they pay for it.

In many ways this book is a script for how Russell has found out to market and offer over lots of years online. It is the exact same process and tools he uses everyday in his service to make it the huge success that it is.  Website Traffic Icon

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and subjects will be taken from this original course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be built on. These include domain names, branding and target audience. , if your are a newbie to online marketing this first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your organisation, however if your copy is bad, they will recuperate out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I enjoy utilizing SEO as a key traffic source in my organisation. Do this part right and you have endless totally free traffic for several years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and methods that work. You’ll find out how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible strategies that you can use to generate traffic via e-commerce. You will learn how you can use Amazon’s product marketing API to enhance the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a business including, lower your cost per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app people were utilizing, that might drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have concerned your site, however not yet bought. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of various languages. Often there are untapped markets simply due to the truth t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually ended up being the significant source of traffic and leads for most online company owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the key ideas such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the techniques have actually really remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the fact that it is actually owned by Google suggests it is a platform that all organisation ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to become overloaded and distracted. {So a well laid-out a master strategy to assist you remain focused and arranged is really essential.

Phew that is a lot! It really is amazing worth when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have actually only been around for a couple of months!  Website Traffic Icon

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

But as normal it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to wrap their head around online marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA challenge. This truly is fantastic worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t buy the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Website Traffic Icon

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Icon - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest methods to learn about the lots of different traffic sources readily available on the web. It is of huge worth for any entrepreneur or entrepreneur seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just assume that the brand-new Traffic Secrets book will be remarkable.