Website Traffic Infographic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWebsite Traffic Infographic

Writing a review about a book that has actually not been released is a little tricky – but what is essential to comprehend is the background of Traffic Secrets.

Website Traffic Infographic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a big quantity of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually rejuvenating view.

However more significantly he is now talking about the subject which ought to be at the heart of all business. How do you get traffic, prospective consumers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many factors why a company might not make it through – however by far one of the most significant is an absence of traffic! Without any paying consumers, or traffic, you simply don’t have a service.

And yet it is one of the areas that is both over-looked, and hard to specify. I think it is due to the fact that it is a difficult topic, numerous company owner simply overlook it. They take the “build it and they will come” technique – which clearly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals purchasing items and services online – in every niche imaginable. Yet for many online businesses they seem like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an unlimited supply of traffic? Most stay stuck and struggling?. Website Traffic Infographic

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a service success, and why everybody in organisation need to be purchasing education around this topic.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everyone would have split it.

Let’s state that you have actually found a traffic source and your organisation is doing terrific. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and free to take it anywhere you desire.

So Who Is Russel Brunson Website Traffic Infographic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has been around given that there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are unbelievable value each on their own. If you have not read them, then I strongly suggest you add it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. And this seems his method to everything. How can you take a complicated task or concept and make it basic. How do you break it down to easy parts that can be executed on and then repeated to scale.

It is frequently said that there is nothing new – and that the more things alter, the more they stay the very same. This holds true with a number of Russell’s products.

You see much of what Russell sells are really concepts and ideas that somebody else developed. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS offers credit to where the idea came from.

Russell has actually stayed a student – which is absolutely the best method to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will choose up essential ideas.

Russell is also an incredible story teller. He has an incredible capability to take ideas that may be challenging to understand, and retell them in a basic, simple to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually give the credit and mention. But his way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it hard and suffered numerous numerous set-backs and failures. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world. The guidance and experience he twists around the concept is valuable.

So what does this mean?

I think it implies that practically anything Russell has a hand in producing is of the highest worth. He takes the very best of the very best and replays it to us in a method that we can carry out and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Website Traffic Infographic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online organisation back when the majority of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being famous, at least in the fairly little tight online marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed carefully.

The real interesting part of the story is that several years later on Russell still saw the substantial value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other items. He found a method to utilize it to develop a lot more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called expert’s were trying to keep whatever about online success a trick. However in common Russell Brunson design, he published all the secrets readily available for anybody who took the time to understand the book and check out.

It contains a detailed actionable plan for any who is new to internet marketing.

A few of the ideas covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your product sell price.
  • How to find your dream customers; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-altering” by so many people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – particularly if you plan to build an online company. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in the ideal way to draw in individuals.
  • Creating belief; How to develop a belief in people that they can achieve the outcome you are selling. The majority of people are just stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is receiving is much higher than the amount they spend for it.

In numerous ways this book is a script for how Russell has actually found out to market and offer over several years online. It is the exact same process and tools he utilizes daily in his organisation to make it the big success that it is.  Website Traffic Infographic

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and topics will be taken from this original course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 quite extensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic concepts that will be built on. These consist of domain, branding and target audience. If your are a newbie to internet marketing this very first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also discover the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s something to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I enjoy using SEO as an essential traffic source in my business. Do this part right and you have unlimited totally free traffic for years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll find out how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing tactics that you can use to generate traffic by means of e-commerce. You will find out how you can utilize Amazon’s item marketing API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a company including, lower your expense per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 lots specific lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you need to get going, consisting of how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were utilizing, that could drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet bought. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Typically there are untapped markets simply due to the fact t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has become the major source of traffic and leads for a lot of online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover methods like leveraging Facebook shares and likes, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the crucial ideas such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the techniques have actually actually remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s content? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is really owned by Google suggests it is a platform that all company ought to be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be incredibly simple to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to help you stay focused and organised is truly essential.

Phew that is a lot! It truly is incredible value when you break it down across all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have actually just been around for a couple of months!  Website Traffic Infographic

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the best training programs for anybody trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA challenge. This actually is remarkable worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Website Traffic Infographic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic Infographic - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first launched.

While it’s not best it is among the fastest ways to learn more about the many different traffic sources available on the web. It is of enormous value for any entrepreneur or entrepreneur seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just presume that the new Traffic Secrets book will be remarkable.