Website Traffic Load Balancing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsWebsite Traffic Load Balancing

Composing a review about a book that has actually not been released is a little tricky – however what is necessary to understand is the background of Traffic Secrets.

Website Traffic Load Balancing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called web master to generate income?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a huge amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

More importantly he is now talking about the subject which needs to be at the heart of all organisation. How do you get traffic, prospective consumers, to your company?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons why a business may not make it through – but without a doubt one of the greatest is an absence of traffic! Without any paying consumers, or traffic, you simply do not have an organisation.

And yet it is among the locations that is both over-looked, and difficult to specify. I believe it is due to the fact that it is a difficult subject, numerous entrepreneur merely disregard it. They take the “develop it and they will come” method – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with individuals purchasing product or services online – in every specific niche you can possibly imagine. For a lot of online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an endless supply of traffic? The majority of remain stuck and struggling?. Website Traffic Load Balancing

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a business success, and why everybody in business must be investing in education around this topic.

Today there are a huge variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? But that is not the case otherwise everyone would have broken it.

Let’s say that you have actually discovered a traffic source and your organisation is doing great. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Website Traffic Load Balancing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are unbelievable value each on their own. I strongly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his approach to everything. How can you take an intricate task or idea and make it basic. How do you break it down to basic parts that can be executed on and then repeated to scale.

It is often stated that there is nothing brand-new – which the more things change, the more they remain the very same. This is the case with numerous of Russell’s items.

You see much of what Russell sells are really ideas and principles that another person developed. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has remained a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is also a remarkable story teller. He has an unbelievable capability to take concepts that might be challenging to comprehend, and retell them in a simple, simple to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact mention and provide the credit. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world.

What does this imply?

I think it implies that almost anything Russell contributes to producing is of the greatest worth. He takes the very best of the best and replays it to us in such a way that we can execute and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Website Traffic Load Balancing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was building an online company back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, at least in the fairly little tight online marketing circle – as it was at that time. And he became someone Russell looked up to, and followed closely.

The real fascinating part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a way to use it to create a lot more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When numerous so called master’s were attempting to keep everything about online success a trick, the book was launched at a time. In common Russell Brunson design, he released all the secrets readily available for anybody who took the time to comprehend the book and read.

It includes a step-by-step actionable blueprint for any who is new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-changing” by numerous individuals, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to construct an online business. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in the proper way to draw in individuals.
  • Creating belief; How to develop a belief in people that they can attain the result you are offering. The majority of people are just stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is getting is much greater than the amount they spend for it.

In lots of ways this book is a script for how Russell has found out to market and offer over lots of years online. It is the exact same procedure and tools he utilizes everyday in his business to make it the substantial success that it is.  Website Traffic Load Balancing

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and topics will be taken from this original course – so it’s a great location to start.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental ideas that will be constructed on. These include domain, branding and target markets. , if your are a beginner to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about discovering your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will respond to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial topic, and one near to my heart as I like utilizing SEO as an essential traffic source in my organisation. Do this part right and you have limitless complimentary traffic for several years. You will find out the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to learn how to grow it and also look after it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll find out how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the process is uncomplicated. Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable methods that you can use to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s item advertising API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service consisting of, lower your cost per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you require to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were using, that might drive traffic to your service! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The essential concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually concerned your website, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Typically there are untapped markets merely due to the reality t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has become the significant source of traffic and leads for many online entrepreneur. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover techniques like leveraging Facebook likes and shares, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite technique! John covers the essential principles such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the methods have actually actually stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the fact that it is really owned by Google means it is a platform that all company ought to be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be incredibly easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is truly crucial.

Phew that is a lot! When you break it down across all the module, it truly is incredible worth. Anyone of these modules would blow away the training programs appearing by “experts” who have just been around for a few months!  Website Traffic Load Balancing

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

But as normal it looks like Russel and the group will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the best training programs for anyone trying to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This really is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Website Traffic Load Balancing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic Load Balancing - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not ideal it is among the fastest methods to learn more about the lots of different traffic sources available on the web. It is of huge worth for any service owner or business owner seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just assume that the brand-new Traffic Secrets book will be incredible.