Website Traffic Marketing Analytics – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsWebsite Traffic Marketing Analytics

Writing a review about a book that has not been released is a little tricky – but what is very important to comprehend is the background of Traffic Secrets.

Website Traffic Marketing Analytics Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it includes a huge quantity of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a truly rejuvenating view.

But more notably he is now talking about the topic which ought to be at the heart of all company. How do you get traffic, possible customers, to your business?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of factors why a service might not make it through – but by far among the most significant is a lack of traffic! With no paying customers, or traffic, you simply don’t have a business.

And yet it is one of the locations that is both over-looked, and tough to define. I believe it is since it is a tough subject, so numerous entrepreneur just ignore it. They take the “construct it and they will come” method – which clearly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people buying product or services online – in every specific niche you can possibly imagine. For the majority of online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have a limitless supply of traffic? The majority of stay stuck and having a hard time?. Website Traffic Marketing Analytics

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a business success, and why everybody in organisation must be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everybody would have split it.

Let’s say that you have found a traffic source and your business is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

Who Is Russel Brunson Website Traffic Marketing Analytics

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around because there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are extraordinary worth each on their own. If you have not read them, then I strongly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complex job or concept and make it simple.

It is typically said that there is nothing brand-new – and that the more things change, the more they remain the same. This is the case with a lot of Russell’s items.

You see much of what Russell offers are in fact concepts and principles that another person produced. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS provides credit to where the idea came from.

Russell has actually remained a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will pick up key ideas.

Russell is also a fantastic story teller. He has an unbelievable capability to take ideas that might be difficult to understand, and retell them in an easy, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does actually give the credit and point out. But his way of retelling what the SOS series is, and how you can use it, now has his name mostly related to it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world.

So what does this mean?

I think it implies that practically anything Russell contributes to producing is of the greatest value. He takes the very best of the finest and replays it to us in a method that we can understand and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other items.  Website Traffic Marketing Analytics

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online organisation back when most of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, at least in the fairly little tight web marketing circle – as it was back then. And he became somebody Russell looked up to, and followed closely.

The genuine remarkable part of the story is that numerous years later on Russell still saw the huge worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He discovered a way to use it to create even more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When numerous so called guru’s were attempting to keep everything about online success a secret, the book was released at a time. In normal Russell Brunson style, he published all the secrets available for anyone who took the time to read and understand the book.

It consists of a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your item sell price.
  • How to find your dream customers; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-altering” by so many people, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you prepare to build an online organisation. It shares the secrets around producing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in properly to attract individuals.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are offering. The majority of people are just stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is receiving is much greater than the amount they pay for it.

In many methods this book is a script for how Russell has actually found out to market and offer over numerous years online. It is the exact same procedure and tools he uses everyday in his company to make it the substantial success that it is.  Website Traffic Marketing Analytics

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be drawn from this initial course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be developed on. These include domain names, branding and target markets. , if your are a newbie to online marketing this first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will respond to. You also learn about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly neglected. It’s something to get traffic to your service, but if your copy is bad, they will recover out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one close to my heart as I enjoy using SEO as a key traffic source in my service. Do this part right and you have limitless complimentary traffic for several years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll discover how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing tactics that you can utilize to produce traffic by means of e-commerce. You will learn how you can use Amazon’s product advertising API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your expense per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 dozen private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you require to get begun, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app individuals were using, that might drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your website, but not yet made a purchase. If you are using paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Often there are untapped markets just due to the fact t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually become the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the key principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have actually stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and provide worth to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the truth that it is in fact owned by Google implies it is a platform that all business must be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super easy to become overloaded and distracted. {So a well laid-out a master plan to help you remain focused and arranged is truly important.

Phew that is a lot! When you break it down throughout all the module, it actually is amazing value. Anyone of these modules would blow away the training programs appearing by “masters” who have just been around for a couple of months!  Website Traffic Marketing Analytics

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As typical it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you thinking???!!! It is one of the best training programs for anyone trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA obstacle. This actually is amazing value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Website Traffic Marketing Analytics

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic Marketing Analytics - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not best it is one of the fastest methods to discover the many various traffic sources available on the internet. It is of massive value for any company owner or entrepreneur seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just presume that the brand-new Traffic Secrets book will be incredible.