Website Traffic Meaning – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsWebsite Traffic Meaning

Writing a review about a book that has actually not been released is a little difficult – but what is essential to understand is the background of Traffic Secrets.

Website Traffic Meaning Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a big quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

More notably he is now talking about the subject which should be at the heart of all business. How do you get traffic, possible customers, to your company?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons that a business might not survive – but by far one of the greatest is a lack of traffic! Without any paying customers, or traffic, you simply don’t have a company.

And yet it is one of the locations that is both over-looked, and challenging to specify. I think it is since it is a challenging subject, many entrepreneur merely ignore it. They take the “build it and they will come” technique – which clearly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche imaginable. Yet for a lot of online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so easy and appear to have an endless supply of traffic? However the majority of remain stuck and struggling?. Website Traffic Meaning

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a business success, and why everybody in organisation need to be buying education around this topic.

Today there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? But that is not the case otherwise everybody would have split it.

Also, let’s state that you have discovered a traffic source and your company is doing great. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your organisation and free to take it anywhere you want.

Who Is Russel Brunson Website Traffic Meaning

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has been around because there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are incredible worth each on their own. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complicated job or idea and make it easy.

It is typically said that there is nothing new – and that the more things change, the more they stay the same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are actually ideas and principles that another person created. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a trainee – which is absolutely the finest method to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will pick up essential concepts.

Russell is also an incredible story teller. He has an incredible ability to take concepts that may be challenging to grasp, and retell them in a simple, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does actually offer the credit and mention. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

So what does this imply?

I believe it indicates that practically anything Russell has a hand in producing is of the highest worth. He takes the finest of the best and replays it to us in a manner that we can comprehend and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Website Traffic Meaning

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online organisation back when most of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, a minimum of in the reasonably small tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a way to use it to create much more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was released at a time when lots of so called expert’s were attempting to keep everything about online success a secret. In normal Russell Brunson design, he released all the secrets available for anybody who took the time to read and understand the book.

It includes a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your item sell price.
  • How to find your dream clients; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-altering” by many people, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you plan to develop an online company. It shares the secrets around creating a local following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in properly to draw in individuals.
  • Creating belief; How to develop a belief in individuals that they can attain the result you are selling. Many people are simply stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much higher than the amount they pay for it.

In lots of methods this book is a script for how Russell has discovered to market and sell over lots of years online. It is the very same procedure and tools he uses daily in his organisation to make it the huge success that it is.  Website Traffic Meaning

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and subjects will be taken from this original course – so it’s a great location to start.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic principles that will be built on. These include domain names, branding and target markets. , if your are a rookie to online marketing this first module is so important to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one near my heart as I like utilizing SEO as a key traffic source in my business. Do this part right and you have unlimited complimentary traffic for several years. You will learn the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll find out how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the process is uncomplicated.. Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable strategies that you can use to produce traffic by means of e-commerce. You will find out how you can utilize Amazon’s product marketing API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your cost per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to start, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were using, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, however not yet made a purchase. If you are using paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Frequently there are untapped markets merely due to the truth t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has ended up being the significant source of traffic and leads for the majority of online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the essential principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the methods have actually truly remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and offer value to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the truth that it is actually owned by Google suggests it is a platform that all organisation ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be incredibly simple to become overwhelmed and sidetracked. {So a well laid-out a master strategy to help you stay focused and arranged is actually essential.

Phew that is a lot! When you break it down across all the module, it truly is fantastic worth. Anyone of these modules would blow away the training programs popping up by “experts” who have just been around for a couple of months!  Website Traffic Meaning

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the material.

As usual it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a plan deal or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is among the finest training programs for anybody attempting to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA obstacle. This truly is incredible value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Website Traffic Meaning

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Meaning - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first released.

While it’s not perfect it is one of the fastest methods to learn more about the numerous various traffic sources available on the web. It is of massive value for any company owner or entrepreneur wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just presume that the new Traffic Secrets book will be fantastic.