Website Traffic Over Time – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsWebsite Traffic Over Time

Writing a review about a book that has not been released is a little tricky – however what is important to understand is the background of Traffic Secrets.

Website Traffic Over Time Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it includes a huge amount of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is an actually refreshing view.

More notably he is now talking about the subject which needs to be at the heart of all business. How do you get traffic, possible customers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are many reasons why an organisation may not endure – but without a doubt among the most significant is a lack of traffic! Without any paying consumers, or traffic, you merely don’t have a business.

And yet it is among the locations that is both over-looked, and challenging to define. I believe it is due to the fact that it is a difficult topic, so numerous business owners simply disregard it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing product or services online – in every specific niche imaginable. Yet for most online businesses they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so basic and appear to have an unlimited supply of traffic? However many remain stuck and having a hard time?. Website Traffic Over Time

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a company success, and why everybody in company must be buying education around this topic.

Now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everybody would have broken it.

Also, let’s state that you have found a traffic source and your business is doing fantastic. What would occur if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you want.

So Who Is Russel Brunson Website Traffic Over Time

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are incredible value each by themselves. If you have not read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. How can you take an intricate job or concept and make it easy.

It is often stated that there is nothing brand-new – and that the more things alter, the more they remain the same. This holds true with numerous of Russell’s products.

You see much of what Russell sells are in fact concepts and principles that someone else developed. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS gives credit to where the idea originated from.

Russell has actually remained a trainee – which is absolutely the best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get essential ideas.

Russell is also an incredible story teller. He has an amazing capability to take concepts that might be challenging to understand, and retell them in an easy, easy to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS sequence really originated from Andre Chaperon, who Russell does really discuss and offer the credit. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

However it is moreover. Russell is deep in the trenches as an internet online marketer. He has done it tough and suffered many numerous set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it operates in the genuine world. The guidance and experience he covers around the principle is invaluable.

So what does this suggest?

I believe it indicates that almost anything Russell has a hand in producing is of the greatest value. He takes the finest of the very best and replays it to us in a method that we can understand and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Website Traffic Over Time

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was constructing an online business back when the majority of us barely knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, a minimum of in the fairly small tight online marketing circle – as it was at that time. And he became somebody Russell admired, and followed closely.

The real interesting part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other products. He found a way to use it to develop a lot more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When lots of so called guru’s were attempting to keep everything about online success a trick, the book was launched at a time. However in normal Russell Brunson style, he released all the secrets readily available for anybody who took the time to understand the book and read.

It includes a step-by-step actionable blueprint for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream consumers; how to turn possible customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-altering” by many individuals, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – specifically if you prepare to construct an online company. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in the ideal way to attract individuals.
  • Creating belief; How to produce a belief in individuals that they can accomplish the outcome you are offering. A lot of individuals are simply stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is receiving is much higher than the amount they spend for it.

In lots of ways this book is a script for how Russell has actually discovered to market and offer over several years online. It is the very same process and tools he utilizes daily in his service to make it the substantial success that it is.  Website Traffic Over Time

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and topics will be drawn from this original course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard concepts that will be developed on. These include domain, branding and target markets. , if your are a beginner to online marketing this very first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will respond to. You likewise find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily neglected. It’s something to get traffic to your company, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very crucial topic, and one near to my heart as I like utilizing SEO as a key traffic source in my company. Do this part right and you have limitless free traffic for many years. You will learn the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the process is uncomplicated. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing methods that you can utilize to create traffic by means of e-commerce. You will find out how you can utilize Amazon’s item marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you require to get begun, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app individuals were using, that might drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually concerned your site, however not yet bought. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Often there are untapped markets merely due to the reality t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually become the significant source of traffic and leads for most online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the key concepts such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the methods have actually remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply worth to your audience. You are likewise demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s content? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the reality that it is actually owned by Google indicates it is a platform that all business ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and arranged is truly essential.

Phew that is a lot! It really is incredible value when you simplify across all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have only been around for a few months!  Website Traffic Over Time

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

But as normal it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to wrap their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA obstacle. This actually is remarkable value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be refreshed. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Website Traffic Over Time

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Over Time - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not ideal it is among the fastest methods to discover the numerous various traffic sources readily available on the internet. It is of massive worth for any entrepreneur or entrepreneur wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only assume that the new Traffic Secrets book will be amazing.